Position your business at the center of an active community channel instead of doing all the talking yourself. When the community generates useful content and your brand curates it, customers think of you first when they're ready to buy. Once that trust builds, you can convert members into paying customers or introduce premium offerings.
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Being at the center of an active and reputable community channel is a great way for your business to build mental availability and stand out from competitors. If people are visiting a community channel that you run or that you're a regular participant, your brand is the first name they think of when they're ready to buy. What if you built a community around your customer base? The fact that you're not offering the advice and it's all community-generated content isn't an issue. Actually, it's a benefit. As long as the content is high quality, relevant, and regularly curated, over time it'll build an association with your brand as a useful, valuable, and trusted resource. As time goes on, you can start to carefully leverage that community into customers or offer premium tools or content to either attract a new demographic or double down on what you're already doing. Hello.