Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

BUILD A COMMUNITY CHANNEL TO STAND OUT | MARKETING MYTHBUSTERS #b2b #marketing #shorts

Name: BUILD A COMMUNITY CHANNEL TO STAND OUT | MARKETING MYTHBUSTERS #b2b #marketing #shorts
Uploaded: 2023-02-07T12:45:03+00:00
Duration: 51 s
Channel: Gee Ranasinha
Description: Building an active community channel makes your brand the first choice when customers are ready to buy. You get high-quality user-generated content…

7 Feb 2023 · 1 min

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Building an active community channel makes your brand the first choice when customers are ready to buy. You get high-quality user-generated content, position yourself as a trusted resource, and can convert members into customers or upsell premium offerings over time.

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Being at the center of an active and reputable community channel is a great way for your business to build mental availability and stand out from competitors. If people are visiting a community channel that you run or that you're a regular participant, your brand is the first thing they think of when they're ready to buy. What if you built a community around your customer base? The fact that you're not offering the advice and it's all community-generated content isn't an issue. Actually, it's a benefit. As long as the content is high quality, relevant, and regularly curated, over time it'll build an association with your brand as a useful, valuable, and trusted resource. As time goes on, you can start to carefully leverage that community into customers or offer premium tools or content to either attract a new demographic or double down on what you're already doing.

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