CUSTOMER COMMUNICATION IS A 2-WAY STREET | KEXINO MARKETING MYTHBUSTERS #marketing #marketingtips

Communication is a two-way street. Sure, we can blast out an ad, an email, a video, or a social media post, but that doesn't necessarily mean we've effectively communicated. Many marketers spend too much time on the physical output characteristics of the communication, but the goal isn't a perfectly edited Instagram video or a great-looking ad. The goal is to generate attention. To allow for the effective delivery of information in order to influence a purchasing decision. Communication is a two-way street because its efficacy is determined by the recipient rather than the exponent. In other words, what you say isn't necessarily what they hear. So the next time you get torn a new one because your campaign tanked, take a look at whether the message you were trying to convey was interpreted in the way you expected. It's not about what you think you're selling, it's about what they think they're buying.