Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

'Good enough' is no longer good enough

1 Aug 2025 · 1 min

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Episode

1 Aug 2025 · 1 min

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In this concise podcast monologue, the speaker critiques the prevalent approach to marketing that favors safe, generic, and non‑controversial tactics—labelled “good enough.” While such tactics avoid risk and are unlikely to cause professional trouble, they also limit impact and growth. The speaker presents two paths: continue on the well‑trodden, risk‑averse route, or pursue a path of continual reinvention, iteration, and rule‑changing, which involves stepping out of comfort zones and accepting risk but promises superior results. The episode ends with a call to action encouraging listeners to share, subscribe, comment, and visit the website kexino.com for more information.

Chapters

Most marketing is inoffensive, generic, and designed not to make any waves. The result is that while it isn't great, it probably won't get you fired if it doesn't work. It's good enough. But is good enough good enough? Will good enough have a measurable effect? You have two options. You can continue traveling along the well-trodden path of good enough, or you can choose the less traveled road, the road of reinvention, of iteration, and changing the rules on an ongoing basis. Now, option 2 will probably take you outside of your comfort zone and involve an element of risk. But at the same time, it may be the only way to get results beyond what you're currently getting. Thanks for listening. If you liked what you heard, pass it on. I'm not saying I'm right. I'm saying there are others out there who are wrong. Please subscribe, share, or leave a comment. Whatever works for you. You can find out more by visiting kexino.com. That's K-E-X-I-N-O. Hope to see you again here soon.