Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

HOW DOES YOUR BUSINESS APPROACH NEW OPPORTUNITIES? | MARKETING MYTHBUSTERS #b2b #marketing #shorts

Name: HOW DOES YOUR BUSINESS APPROACH NEW OPPORTUNITIES? | MARKETING MYTHBUSTERS #b2b #marketing #shorts
Uploaded: 2023-03-08T13:30:16+00:00
Duration: 49 s
Channel: Gee Ranasinha
Description: A company's culture determines whether new ideas feel like threats or opportunities. Pessimistic, operations-focused teams protect against downside…

8 Mar 2023 · 1 min

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A company's culture determines whether new ideas feel like threats or opportunities. Pessimistic, operations-focused teams protect against downside. Cultures that reward disruption treat fresh concepts as potential winners, turning belief into results.

Chapters

How does your business respond to new opportunities? When someone comes up with a new product, idea, or approach, how does it sit within the organization? The internal reaction to these kinds of situations is a cultural choice. If a business is both pessimistic and operationally focused, then any new idea is seen as a threat—translates into more work, something that could go wrong. People in the organization work to protect against the downside. In contrast, a business Work with people who are rewarded for shaking things up and generating game-changing ideas, just might discover the outcomes they dream of are in fact what happens. The enthusiasm that comes from believing this idea may well resonate with the market is exactly what's needed to make something resonate.

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