HOW TO PRICE YOUR PRODUCT OR SERVICE | MARKETING MYTHBUSTERS #b2b #marketing #shorts
The speaker explains that determining the right price for a product or service is one of the toughest business challenges, especially for premium offerings. Setting the price too high can drive customers to cheaper alternatives, while setting it too low locks the product into a low‑value perception, making future price increases nearly impossible. Startups and small businesses often price below what buyers are willing to pay, not only leaving money on the table but also limiting growth because thin profit margins restrict reinvestment. Relying solely on lower prices to compete turns the business into a commodity, creating a downward‑spiral that hampers sustainable growth.
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