KEEP YOUR MARKETING MESSAGING SIMPLE - STOP SHOWING OFF! | MARKETING MYTHBUSTERS

Simple is complicated. When creating marketing content, it's too easy to give in to the temptation of making communication sound grander than it really is. Too often, we want to show off. We want to demonstrate that we know something about a subject that the reader does not. As a result, we embellish. We extrapolate and elaborate when most often what's needed is something simple. But simple is complicated. It's far easier to make things complicated than it is to make them simple. Conveying an idea in an easy-to-understand way means understanding the subject matter at a pretty fundamental level. Albert Einstein is supposed to have said, "You do not really understand something unless you can explain it to your grandmother." Hehe. Take a fresh look at every piece of communication directed at your customer and ask yourself one question: How easy is it for someone who doesn't know you to get who you are?