Humor makes people remember. Viewers of comedy news shows retain more information than traditional news watchers. People who watched a funny clip before a memory test recalled twice as much as those who didn't.
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If your marketing makes people laugh, you will boost the chances of your message being remembered. A few years ago, Pew Research conducted a poll. It showed that viewers of humorous shows such as The Daily Show or The Colbert Report remembered more about current events when compared to people who got their information from newspapers or network news programs. In one particular study, researchers discovered people who had watched a funny movie clip just before taking a short-term memory test recalled more than twice as much information compared to people who took the test without having first watched the funny movie. Wanna be remembered? Make 'em laugh!