MARKETING IS LIKE EXERCISE | MARKETING MYTHBUSTERS

Marketing is like dieting, or learning a musical instrument, or exercise. Supposing you want to get fit, so you decide to join a gym. So you lift some weights, maybe finish off on the treadmill, and after an hour or so you go home. How do you feel the next day? Do you feel fitter? Stronger? Healthier? Of course not! You probably feel like crap. But if you stick at it, eventually you start to see results. It's the same with marketing. Not the bit about feeling crap, but you know, you get my point. Marketing's about little and often, not sudden bursts of effort followed by doing nothing. If you implement a marketing plan for your business today, you're probably not going to rake in a fortune tomorrow, not even the day after tomorrow. So is that the secret to business success? Sorry, but no. There are no guarantees. You could get on the treadmill tomorrow and have a heart attack. A bit of marketing every day won't assure you of business heaven. But you can be pretty sure that without it, you're heading towards business hell.