Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

"MARKETING ONLINE" ISN'T THE SAME AS "ONLINE MARKETING"! | MARKETING MYTHBUSTERS

Name: "MARKETING ONLINE" ISN'T THE SAME AS "ONLINE MARKETING"! | MARKETING MYTHBUSTERS
Uploaded: 2023-01-25T12:45:06+00:00
Duration: 44 s
Channel: Gee Ranasinha
Description: Online marketing is tactical chaos: SEO tricks, direct response, short-term metrics. Marketing online is traditional brand building delivered through…

25 Jan 2023 · 1 min

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Online marketing is tactical chaos: SEO tricks, direct response, short-term metrics. Marketing online is traditional brand building delivered through internet channels instead of TV or print. You need both, but strategy should drive tactics, not the other way around.

Chapters

Online marketing isn't the same as marketing online. What? Let me explain. Online marketing is the messy, untrusted, and disrespectful mix of direct marketing, dodgy SEO, tricks, and guesswork. It's an always-moving target, and it's mostly focused on tactics instead of strategy, because tactics are easier to measure. Marketing online, on the other hand, is when the work we serve our audience with just happens to arrive in a digital form. Marketing online is simply marketing that uses the internet instead of the TV, TV, radio, or printing press. Since marketing online isn't the same as online marketing, it's important you don't get— end up spending all your time on the wrong one. Yes, you need both, but one of them drives the other.

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