MARKETING WON'T CHANGE IN 2023 | MARKETING MYTHBUSTERS #b2b #marketing #shorts

Over the next few days and weeks, we'll be hearing a lot about how marketing will change in 2023. The fact is, marketing won't change in 2023, just like it didn't change in 2022 or even in 1922. How come? Well, for two main reasons. Firstly, because people who think marketing changes every year are confusing marketing with promotion. Yes, promotion is an important part of marketing, but it's a tiny percentage of a tiny percentage of what marketing is actually concerned with as a primary business function. Secondly, marketing hasn't changed much, as the psychological and emotional drivers determining how human beings buy things hasn't changed. What has changed, of course, are the tactics, which are very different from 20 years, 10 years, even 3 years ago. But the challenge of understanding buyers, the strategic questions of target, position, and objective, remain pretty much the same as they've always been.