Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

MARKETING YOUR DIFFERENCE | MARKETING MYTHBUSTERS #b2b #marketing #shorts

Name: MARKETING YOUR DIFFERENCE | MARKETING MYTHBUSTERS #b2b #marketing #shorts
Uploaded: 2023-03-01T13:00:30+00:00
Duration: 51 s
Channel: Gee Ranasinha
Description: Most products marketed as "new" are just repackaged versions of old ones. Real differentiation through specs, service, pricing, or distribution is the…

1 Mar 2023 · 1 min

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Most products marketed as "new" are just repackaged versions of old ones. Real differentiation through specs, service, pricing, or distribution is the only way to stand out when everything else looks the same.

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The majority of products or services that are branded as new are actually anything but. Most new things are simply revisited versions of what has existed before. Once you pare away all the fancy packaging, the jargon, and the glitter, you're left with something that isn't very dissimilar to what has already existed. Today, as consumers, we have become desensitized to the new. Instead, we crave the different. The different is the new new. Even after they are inevitably copied, the different are still remembered. In a world full of me-too products, the only hope of standing out today is by being different. Perhaps a different product specification, service offering, or price point. A different distribution model, or maybe a different approach to customer service. For the better, hopefully. Different isn't the easy option, nor is it the safe option, but it may well end up being your only option.

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