OUR #1 MARKETING GOAL IS TO REMOVE PURCHASE FRICTION | MARKETING MYTHBUSTERS #smallbusiness
In this concise marketing presentation, the speaker defines purchase friction as any factor that prevents or delays a customer from buying and emphasizes that eliminating it is the top marketing objective. Two actionable tactics are presented: (1) reduce the number of purchase options to lower decision complexity and speed up buying, and (2) make the purchase decision reversible—such as by offering a money‑back guarantee—to reduce perceived risk. The speaker argues that each reduction in friction directly translates into higher sales.
Chapters
More from Gee
The CUSTOMER Decides Who Our Competitors Are - Not Us! | Small Business #Marketing
Talking with EXISTING Customers is different to talking with NEW ones | Small Business #Marketing
Marketers Need To Understand More About BUSINESS! | Small Business #Marketing Tips
Making your business the ‘best’ choice for buyers | Small Business #Marketing Tips
Your Marketing Tactics Are Outrunning Your Strategy | Small Business #Marketing Tips
Make Your Marketing PERSONAL, instead of PERSONALIZED! | Small Business #Marketing Tips
Finance Doesn't Get Marketing (and Marketing's to Blame!) | Small Business #Marketing Tips