"PLAYING IT SAFE" IS THE LEAST "SAFE" THING YOU CAN DO
Playing it safe with average messaging and pricing is actually the riskiest move. Businesses that differentiate through distinct messaging, superior service, unique pricing, and added value avoid mediocrity and stay relevant. Conventional approaches lead to failure.
More from Gee
The CUSTOMER Decides Who Our Competitors Are - Not Us! | Small Business #Marketing
Talking with EXISTING Customers is different to talking with NEW ones | Small Business #Marketing
Marketers Need To Understand More About BUSINESS! | Small Business #Marketing Tips
Making your business the ‘best’ choice for buyers | Small Business #Marketing Tips
Your Marketing Tactics Are Outrunning Your Strategy | Small Business #Marketing Tips
Make Your Marketing PERSONAL, instead of PERSONALIZED! | Small Business #Marketing Tips
Finance Doesn't Get Marketing (and Marketing's to Blame!) | Small Business #Marketing Tips