Small marketing agencies can handle both tiny and massive projects, while large agencies struggle with small work. Growth often means losing the ability to serve niche clients, not gaining it.
Chapters
In the overall scheme of things, our marketing agency is quite small. Yet when pitching for a new client's business, I'm often asked about our growth plans. It's as though there's a bias against small businesses who are happy to stay small. Being small has a number of advantages over being large. Small companies can handle both small and big projects. Big companies, on the other hand, need bigger projects. Sure, growing into a larger business would mean we'd be able to do more things. But I'm more concerned with the things we'd no longer be able to do if we were larger. You see, once a business gets to a certain size, it's tough for them to continue to do small things. When you're big, every project needs to be big. Big can be great, but sometimes all the client needs is small.