A community channel keeps your brand top-of-mind when customers are ready to buy. High-quality, regularly curated content builds trust, and you can eventually convert engaged members into paying customers or sell them premium tools.
Chapters
Being at the center of an active and reputable community channel is a great way for your business to build mental availability and stand out from competitors. If people are visiting a community channel that you run or that you're a regular participant, your brand is the first thing they think of when they're ready to buy. What if you built a community around your customer base? The fact that you're not offering the advice and it's all community-generated content isn't an issue. Actually, it's a benefit. As long as the content is high quality, relevant, and regularly curated, over time it'll build an association with your brand as a useful, valuable, and trusted resource. As time goes on, you can start to carefully leverage that community into customers or offer premium tools or content to either attract a new demographic or double down on what you're already doing.