STOP COPYING WHAT THE COMPETITION IS DOING!

Doing things the way everyone else does them rarely leads to competitive advantage. When everyone follows the same recipe, they end up just reducing their differentiation and, without knowing it, increase competition. This is the main reason why your business needs to stand out, to be seen as being different. Sure, your competitor is where you start, but after that you need to break the mold and be something else. How do you do that? We need just 3 things. 3 things: customer research, creative ideas, and the room for experimentation. Where do you start? That's easy. Start by talking to people who fit your ideal customer profile. Understand how they think about the problems that you solve. What is the ultimate value that they're actually after, that they're buying? What and where is their pain point? This is where all successful and effective marketing starts. The winner is whoever gets closest to the customer.