1 Aug 2025 · 1 min
Most businesses solve problems people already know they have. Fewer create demand for something new. The two strategies are opposite: find what people want and supply it, or supply something and convince people they want it.
There are only two ways that we can create economic value. Number one, find out what people want and find a really, really clever way to supply it. Number two, find out what we can supply and find out really, really clever ways to make people want it. Now, in business, in reality, most of the time we spend all our efforts looking at solutions to number one, And we don't spend anywhere near enough time to look at solutions for number 2. Not that number 2, obviously. Thanks for listening. If you liked what you heard, pass it on. I'm not saying I'm right. I'm saying there are others out there who are wrong. Please subscribe, share, or leave a comment. Whatever works for you. You can find out more by visiting kexino.com. That's K-E-X-I-N-O. Hope to see you again here soon.
Every buyer interaction either confirms or contradicts what we claim about ourselves.