THERE ARE 2 KINDS OF MARKETERS | MARKETING MYTHBUSTERS

There are two kinds of marketers. The first are people doing what they think, or what their boss thinks, marketing is. They're actually doing promotions: ads, blogs, social media, and all the rest. The other kind of marketer is the person who gets what marketing is really about. The person who knows marketing means making a promise, who understands that the logo isn't a brand, it's simply a flag, that the brand is the experience that people expect to have when they engage with you. If you're that kind of marketer, you know the single most important part of your job is being sure your business makes great products and provides an outstanding customer experience. Because sooner or later, the experience is the brand, and the story you tell needs to be true, which means your main job is persuading the people you work with to produce great stuff. No crap, no shortcuts. Because if you're not the defender of the brand, then who is?