We're not selling what we think we're selling

'Can I trust you?' Everybody asks themselves this question, looking for clues and cues to answer it. It's primordial. We've been doing it for millions of years because it's important to our survival. The thing is, no one decides to answer to the trustworthy question based on the fine print—what you say, your policies, or your positions on critical issues of national importance. Customers decide whether you're trustworthy way before that. People watch what you do. They watch with the sound off. They listen to others. They seek out clues of the tiniest sort. You don't earn their trust by what you say. You earn their trust by what you do. Thanks for listening. If you liked what you heard, pass it on. I'm not saying I'm right. I'm saying there are others out there who are wrong. Please subscribe, share, or leave a comment. Whatever works for you. You can find out more by visiting kexino.com. That's K-E-X-I-N-O. Hope to see you again here soon.