Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

WHAT A FORK AND GREAT MARKETING HAVE IN COMMON! | MARKETING MYTHBUSTERS

Name: WHAT A FORK AND GREAT MARKETING HAVE IN COMMON! | MARKETING MYTHBUSTERS
Uploaded: 2022-10-26T11:30:23+00:00
Duration: 44 s
Channel: Gee Ranasinha
Description: A fork isn't the best tool for soup, and your product shouldn't try to be everything either. Stop forcing your offering to solve every problem. Trying to…

26 Oct 2022 · 1 min

Watch on YouTube

0:44

A fork isn't the best tool for soup, and your product shouldn't try to be everything either. Stop forcing your offering to solve every problem. Trying to be universal, like a spork, just dilutes what makes it valuable.

Chapters

A fork is a fantastic piece of cutlery. It's versatile, it's cheap to make, and it's easy to use. Unless perhaps you're 2 years old. But a fork isn't perfect. It's not universal. It isn't the single best piece of cutlery for all occasions. If you choose to use a fork to eat your soup, for example, you're going to be disappointed. But a fork is okay with that. It's not trying to be a spoon. Whatever you're selling isn't going to be the best solution in every case, for every customer, for every occasion, and that's perfectly fine. Don't send a fork to do a spoon's job. Oh, and if you think a spork merits a mention right now, then I have little hope for you.

More from Gee

youtube.com

The CUSTOMER Decides Who Our Competitors Are - Not Us! | Small Business #Marketing

4mo ago

youtube.com

Talking with EXISTING Customers is different to talking with NEW ones | Small Business #Marketing

4mo ago

youtube.com

Stop pretending your competitors don't exist | Small Business #Marketing Tips

5mo ago

youtube.com

You're not SELLING! You're BEGGING! | Small Business #Marketing Tips

5mo ago

youtube.com

Marketers Need To Understand More About BUSINESS! | Small Business #Marketing Tips

5mo ago

youtube.com

Making your business the ‘best’ choice for buyers | Small Business #Marketing Tips

5mo ago

youtube.com

Why Your Marketing Isn't Making Sense To Buyers! | Small Business #Marketing Tips

5mo ago

youtube.com

Your Marketing Tactics Are Outrunning Your Strategy | Small Business #Marketing Tips

6mo ago

youtube.com

Make Your Marketing PERSONAL, instead of PERSONALIZED! | Small Business #Marketing Tips

6mo ago

youtube.com

"Safe and Boring" Isn't a Marketing Strategy! | Small Business #Marketing Tips

6mo ago

youtube.com

Finance Doesn't Get Marketing (and Marketing's to Blame!) | Small Business #Marketing Tips

7mo ago

See all content