When marketing fails, most people blame their tools or team. Instead, diagnose what's actually broken: your tactics, processes, assumptions, data, or customer research. Real growth comes from genuine relationships and transparent action, not hype.
Chapters
What do you do when your marketing isn't working? Do you blame the tools, strategy, your colleague, the boss? Do you go home, turn your phone off and have a cry in the corner? Or do you relook at your tactics, processes, assumptions, data and customer research, then look at where there are holes in your insights? Why are your marketing tactics not working as well as they used to? The clue to the answer lies in the question. It's because they're tactics. The secret to successfully marketing your business won't be found in a book or at a conference or in some corner office in Silicon Valley. What works today, which worked yesterday and will work tomorrow, is grassroots, person-to-person, authentic, transparent actions. Actions that help to grow businesses. Businesses just like yours.