WHY DO SO MANY BUSINESSES SUCK AT MESSAGING? | MARKETING MYTHBUSTERS #smallbusiness #business

I had a call with a business owner last week. She was looking for help in selling a unique product that she had invented for a niche yet very lucrative industry. When I took a look at her site, the first thing I noticed was the poor messaging. It wasn't obvious to the visitor what the product actually does, who it's for, the problem it solves, and why it's unique. It was only after going through the site, reading and rereading the copy, did I figure out what the product actually did. And this was after the business owner had already explained it to me. It's crazy how little thought or time is spent on messaging compared to product. Messaging is so unoften seen as an afterthought, quickly thrown together without research, expertise, or consideration. Poor or bad messaging lets down great products. Because if you're not communicating the product in a simple yet compelling way, no one's going to take the time to join the dots for you.