Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

YOU DON'T HAVE TO BE A JERK TO WIN AT BUSINESS! | MARKETING MYTHBUSTERS

Name: YOU DON'T HAVE TO BE A JERK TO WIN AT BUSINESS! | MARKETING MYTHBUSTERS
Uploaded: 2022-12-09T13:00:25+00:00
Duration: 46 s
Channel: Gee Ranasinha
Description: You don't need to be a bully to win in business. Some jerks succeed despite their behavior, not because of it. Building bridges, honoring commitments…

9 Dec 2022 · 1 min

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0:46

You don't need to be a bully to win in business. Some jerks succeed despite their behavior, not because of it. Building bridges, honoring commitments, and quietly delivering value works just as well, without the daily grind of being hostile.

Chapters

There's a common misconception, particularly in business, that being a jerk is a necessary ingredient on the way to becoming and remaining successful. But there's no data to support this. Sure, some jerks succeed, but that's despite of them being jerks, not because of it. For every person who has a reputation as a bully or a deal breaker or an intimidator, there are as many people who succeeded by weaving together disparate communities, by keeping their word, by quietly creating value. Both roads can work. The presence of jerks at the top confirms this, but so does the predominance of good people. The problem with the jerk path isn't about it being effective, it's that you'd have to spend every day being a jerk.

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