YOUR BRAND IS EVERYTHING - WHETHER YOU LIKE IT OR NOT! | MARKETING MYTHBUSTERS #business

People's opinions about brands are based upon more than just functionality or direct experience. No one today doubts that marketing, advertising, design, PR— they can all enhance the reputation of a business, product, or service, right? But what about those things that customers see but businesses miss? Imagine you've been seduced by a brand's marketing to the point of purchasing a product, right? So you open the package and then you find this teeny tiny folded instruction manual. The text is so small you need a scanning electron microscope to read it. While the copy manages to be simultaneously incomprehensible in 12 different languages. How does that make you feel about the product now? Potential buyers don't restrict themselves to certain channels when forming an opinion about a brand. No manifestation of a brand is ever ignored. Anything and everything your customer experiences will make some contribution, positive or negative, to your brand's reputation.