Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

YOUR BUSINESS IS COMPETING WITH APPLE!

Name: YOUR BUSINESS IS COMPETING WITH APPLE!
Uploaded: 2022-09-06T12:45:01+00:00
Duration: 49 s
Channel: Gee Ranasinha
Description: Every business now competes against Apple, Coca-Cola, Nike, and Disney. Customers judge you on everything: site search, product photos, returns…

6 Sept 2022 · 1 min

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0:49

Every business now competes against Apple, Coca-Cola, Nike, and Disney. Customers judge you on everything: site search, product photos, returns, packaging, email copy, phone support. Fall short on any touchpoint and they'll switch to someone better.

Chapters

Did you realize your business is competing with Apple and Coca-Cola and Nike and Disney and indeed every other brand that delivers an outstanding customer buying experience? The biggest brands in the world are setting the standard for how we as consumers expect to be treated. But this also means that your business is being judged by the same standard. The way your e-commerce site search function works, the product descriptions, the images, the delivery options, the returns policy. The quality of your hardware or software or user experience and packaging. The text of your emails. The design of your invoice. How you answer the phone or how you respond on social media. If customers don't feel their buying experience matches up with what they're expecting, don't be surprised if they choose to buy from someone else.

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