YOUR CUSTOMERS DON'T BELIEVE YOU! | MARKETING MYTHBUSTERS

Most people you're trying to attract don't believe you. "We offer the best service." "Our prices are the lowest around." "Our product is better, faster, cheaper than that of the competition." At best, you won't be believed, and at worst, you'll be ignored. How come? Because as consumers, we've all had our fingers burnt. We all have stories where we've believed the BS only to be disappointed afterwards. However, if you choose to tell your story in a way that's more conversational, more demonstrable, and more believable, you have a chance of your audience choosing to give you their attention. Imagine that instead of shouting from the rooftops about how great you think you are, the customer figures you're out, your story, all on their own. The result is that they are a gazillion times more likely to believe you and tell others about you. This is the reason why most cold calling, telesales, banner ads, and email blasts fail. It's not because people don't notice them. It's because people don't believe them.