Gee RanasinhaKEXINO · Better marketing for B2B businesses | Fellow of the Chartered Institute of Marketing | Adjunct marketing professor | Speaker | Recovering perfectionist

YOUR CUSTOMERS DON'T WANT YOUR PRODUCT! | MARKETING MYTHBUSTERS

Name: YOUR CUSTOMERS DON'T WANT YOUR PRODUCT! | MARKETING MYTHBUSTERS
Uploaded: 2022-12-06T13:00:33+00:00
Duration: 28 s
Channel: Gee Ranasinha
Description: Customers don't buy products. They buy what those products do for them: weight loss, better sleep, time with family, happiness. Your product's features…

6 Dec 2022 · 0 min

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0:28

Customers don't buy products. They buy what those products do for them: weight loss, better sleep, time with family, happiness. Your product's features matter only if they deliver the outcome someone actually wants.

People don't want to buy your product. They want an easier life. They want to lose weight. They want to be entertained. They want to learn something. They want to spend time with their loved ones. They want a good night's sleep. They want to eat great food. They want to leave work on time. They want to be happy. In short, the value of your product is only as good as the experiences it enables people to have.

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