Your Marketing Needs to MIRROR Your Customers! | Small Business #Marketing Tips

It doesn't matter how large your marketing team is, or how often you produce content. It doesn't even matter how large or small of a marketing budget you have. If potential buyers fail to see themselves in what you're producing, your messaging is going to be ignored. The arbiter for effective marketing is actually going down instead of up, especially in B2B. The over-reliance of marketing tools and technology is producing output, but it's output that delivers lower and lower returns. Yes, it's content, but it's content devoid of emotion, depth, or nuance. Marketers who get it take the time and make the effort to get closer to their customers. They understand: what triggers a certain buying behaviour, who buyers trust, don't trust, and why, the places buyers spend their time, and buyer expectations, future plans, fears, and aspirations. They lead the way with their own qualitative research. In short, their marketing becomes a mirror for their audience.