Your Marketing's Failing Because You Are NOT Your Target Customer! | Small Business #Marketing Tips

What do I need to do to persuade you? Should I show you a 57-slide PowerPoint presentation filled with bullet points? Should I have a super amazing website with tons of articles and information about the problems you face and how our product makes life better for you? Should I amplify my word of mouth so that you hear about my business and product from 3 people you trust? What if I said you'd get a discount if you bought today and once we sold out the new price would be higher? Would you be more likely to buy from me if I'm funny, or if I scared you half to death? Would you be more receptive if you saw me on every social media channel you're on, or only the channels you expect to see me? Can I better persuade you in tiny intervals over a long time, or would you respond better to a deluge of messaging all at once? You see, as a species we're all the same, but as individuals we're all different. We each have our own values, expectations, and goals. We make decisions differently from one another. The thing that persuades you is unlikely to be the thing that persuades someone else. So what you think you'd do in a particular situation is a pretty lousy indicator of what works for anyone else. You see, no matter who you are or what you sell, you are not your target customer.