YOUR SALES PROCESS (PROBABLY) SUCKS! | THE COGNITIVE MARKETER #business #entrepreneur #marketing

The most likely reason why your sales are disappointing isn't because the competition is too strong. It probably isn't that no one's buying at the moment or the economy is tanking. The most likely reason is the way you're selling is outdated, outmoded, and ineffective. While customer buying behaviours continue to evolve, the sales processes of many businesses hasn't kept up. It's amazing how many businesses still think they can base their revenue generation on selling sales principles invented more than half a century ago. Growth, increased customer satisfaction, and brand salience starts with recognizing how selling has changed. Customers don't buy what you sell, they buy what they see as your value to them. At the end of the day, the single largest contributory factor to building revenue isn't about sales. It isn't even about marketing in the strictest sense of the word. It's about engineering everything about and around the customer. Because if they don't feel they're at the centre of your world, they'll go to where they're the centre of someone else's.