You're Losing Customers And You Don't Even Know It! | Small Business #Marketing Tips

What's the biggest source of lost revenue for your business? It's not your product, your pricing, or your distribution. It's not your branding, your marketing, your location, or even your competition. No, the biggest lost source of revenue for your business is the customer you didn't even know existed. The customer who's left your website after 10 seconds because it took too long to load, or they couldn't quickly find the information that they were looking for. Maybe the customer who drove right past your store because it looked shabby from the outside, or there wasn't convenient parking. Maybe the customer who hung up after calling you because they got lost in your automated phone system— press 1 for sales, press 2 for support. Or maybe the customer who got so fed up receiving yet another irrelevant, impersonal email that they unsubscribed from your list. Ignorance isn't bliss, it's lost revenue. Now clearly it's important to stand in your own queue from time to time, to take a step back and pragmatically evaluate the buying journey from the customer's point of view. Now many marketers or business owners will say that they're doing this already, but the issue is the rating system they're using as measurement is biased. You can bring all the management consultants, secret shoppers, or customer evaluation providers that you want. The problem is They're giving ratings based on your rulebook instead of the one of your customer.