YOU'RE NOT SELLING A PRODUCT - YOU'RE SELLING A SOLUTION | MARKETING MYTHBUSTERS

When you pay for professional services, you're not paying for the time it takes to do the job. Sure, a plumber or a mechanic might charge by the hour, but what they're actually selling you is an unblocked drain or a car that runs smoothly. What you're paying for is the result. If you call someone to come and paint your house, you're not paying for their time. You're not paying for how long it takes them to paint it. Whether it takes 1 day or 5 days, you don't really care. What you care about is that the job has been done and it has been done well. It's the same when engaging with most service practitioners. You're not paying for the service they're performing. You're paying for their expertise, for their experience, for their talent, maybe. You're paying for the outcome they produce. So when you appoint a marketing services provider, you're not buying marketing. You're buying awareness, visibility, and most importantly, you're buying sales.