Building A Real Estate Empire with George Salas

Foreign. Hello. Jenny Bowling here with Pivot to Prosperity, brought to you by Pivotal Real Estate Investments. And today we have George. I should have verified Salas or Salis or Dallas Salas.

George. Dallas. Yes, ma'. Am.

Think of Dallas. But you're Houston. Anyway, yes, thank you for coming on the show today and I would like you to go ahead and tell us about your storied past.

That's absolutely, absolutely so. Well, first of all, thank you for inviting me here. I know we, we've been meaning to connect, Ginny, so I'm honored to be here in your podcast and I hope I bring some value to your audience. Okay. So my name is George Salas. I like to, I like to say I'm a real estate investment strategies strategist because I focus on, you know, a couple areas in real estate and I've done it all right. So, but specifically short term rentals, right. To go back to where I came from, really, I am from Peru. I moved here to the US in 2000. Okay. And when I was six years old, my, my parents actually were getting a divorce. I'm going to walk you through, like, really speedy all the way through, like back then, right. How I actually came to where I am today and, and then how we're connecting. So I, I was six years old, parents getting a divorce, and boom, we go and move to the small town. Okay. Jeannie. And my mom takes us, me and my brother with, you know, with her, and we moved to this little town where we're moving into my grandma's house in an adobe house. And we were so poor that during, at some point when we were there, like half of the house had collapsed because adobe as, you know, melts with water. So one of the tiles slipped up and in a couple of weeks that the entire half of the house had collapsed. So we had to move to one bedroom on the other side. And there was no living area. Right. We didn't have a living room.

So safe to stay in there.

Well, just to. Not really, but, you know, so it was like you block out that half when you were poor. You don't have a choice and you have no idea what to do. You just kind of play with it and block out one side. So we literally had to block out one side. It was just one room, right. The houses are divided in different rooms. It's not like here in the US where you have one big. Right. One big over there is just different rooms. And it's not an open format type of, you know, type of homes. A little bit different, right? So we moved to that other side and. And we were really poor, Ginny. We moved here. Fast forward nine years later. That was whenever I was six or seven, right? Fast forward nine years later. Nine years later, I am moving to the US from Peru. My mom is, you know, she wanted the best for us. And boom, we move here. I'm in the us I don't speak any English. And then I'm just trying to figure out, like, okay, well, this is a big change for me, right? And I started in the. In the hospitality industry at that time. I was started as a. As a bartender, server, and moved on to going into the nightlife, right? So for 10 years, I worked in the hospitality slash service industry, creating amazing experiences for people as an event producer and promoter. And I worked with, you know, for about 60, 70 different venues with. With different venue owners, right? And that was my life until one day I. I was approached by one of those venue owners to invest in his deal. And he was building an event space, SL nightclub, right. On a famous Washington Avenue in Houston. And he reached out to me, he said, I've got this deal. I've got. At least he knew I had some cash that I had saved over several years from, you know, from our business, right? And. And he became my best friend, right? So, quote, unquote, my best friend. Because he just faked it up, faked it all up, right? And essentially a few. A few months later, I found myself investing as a limited partner into his deal, right? I didn't know it was a limited partner. I thought I was a partner on the deal. I got general partner and I would make the decisions. But, you know, I didn't understand structure back in 2015, right. Or 2016. So I was just going along with it. I wanted to be a business owner. I wanted to just grow, right? And I wanted to be at the top of my game. And that was the top of my game that I always wanted, right. While I was in that industry. So I did in over the course of a year and a half, I ended up investing $400,000 to help finish launching this thing, this venue.

That is astounding you even had that much coming from broke.

Yes, I honestly it. Working in the, in the, in the nightlife. When you work, a lot of it is cash. It comes in big chunks. And that's all you do, right? That. That industry sucks you in, right? And that's all I had time to do. I was slave to what I did, right? Compared to how I live life now, so much different Jenny. So anyway, I'll keep going. Debt I invested in. We opened up the venue, right? It was. We were $1.3 million in debt. And a year and a half later, they locked us out, okay? The general partner had not renegotiated the contract after being behind rent, so he didn't get the paperwork straight. So when we launched, he wanted to get paid for the back rent, and he never got anything signed on paper. So, man, we lost everything. And then I had to make a choice, Jenny. I had to either say, it's over or I'm gonna get up harder than I fell, okay? Without the skills, knowledge, or anything to do with real estate, I said, I'm gonna do real estate. So I went and I. There was a. There's a breaking point, right? I. I received a phone call, right? My friend who is now, he's got an oil fund, you know, his name is Brent out of Houston here, called me one day. He says, george, I need you to come to my flip. Come to my flip. And I did it. I went over there and for three hours I listened to motivational. You gotta get your ass and get to work. You could do this. That's when I came out and I said, I'm gonna do this right? The next morning I woke up at my apartment and I said, I'm going to do this right? So that was the breaking point for me when I made a decision to go into real estate. And then from there, there's so many more 10x jumps, but I'm just kind of like making them all really short for you, right? Yeah.

That's good.

So this is what I did. I went to seminars, I took courses, I bought Audible books, I listened. I listened. I went and met people. I delivered value, I made connections, I went to networking events, and that's how I learned real estate. And four months later, I closed my first deal. At the end of 2018, which is my first year of real estate, I'd already done over 25 deals and I had 10 short term rentals in the form of rental arbitrage. I rented 10 deals to sublease them out. So that's 35. And I had done a bunch of wholesale deals. I had done a bunch of renovations, rehabs, and I was like full force into it. Okay? By 2020, Jenny, right, by the pandemic, I had 40 doors, okay? 40 doors. I was going at hyperspeed. So now guess what happened at the beginning of 2020. Covid, right? Covid showed me what, that I was really not as strong As I thought, I thought I was God, honestly. So I got another slap in the face three years after my last slap, right? Boom. A knockout. So I am on the floor again and I have 40 doors. Majority of those doors are rental arbitrage, which means renting this to the property to, to sublease it. Right. And I'm here with very little business and I now had to figure out what I needed to do. And that's when I realized that I needed to change my business and my strategy needed to go from doing basic regular short term rentals to higher end, right. Better, package them better and just step up my game in general and in today we don't have 55 doors. Like we reached out at one point. We have a lot less than that, one third of that. Right. But we are more profitable. We make more than when I had that many doors that were smaller. Okay. That was a big epiphany. And so Fast forward to 2020, 2021. Right. I started sharing my experiences, I started taking some coaching clients in 2022. Really the growth, the biggest growth in my entire life has been between 21 and 23. Right. Where I've really stepped it up to the next level by deciding to take my four years of experience at that time, five and a half to six now and start creating something that would bring in more, more sustainable future. Right. Instead of doing transactional, doing flips, wholesale deals or instead of just having a, a business where I was running, right. Which is being an operator for a short term rental business, I wanted to create something bigger than that. And, and, and I went in and for the last nine months we've been working on a private equity fund. Right. And, and I, we are in the same mastermind as you already know. So that's the journey. And, and where I am right now, we just launched it and I, I'm so glad and happy to be here. And, and, and I am just excited about everything happening in our, in our lives right now.

That's terrific. So let me back up a bit on your short term rentals, talk about where they are.

Absolutely. So most of our short term rentals are in Houston. Okay. We have some in surrounding cities right around Houston. And then our fund is investing in four additional markets right now. We, we haven't opened those markets yet. We are working on it. Right. But we will be in three to four Texas markets, including Houston and then one outside of Texas market. Okay. So we're targeting places outside of San Antonio and then San Marcos, Seguin, New Braunfels, area. That's one of our target target. It's a triple market. You have three different cities within a, you know, 20, 30 minutes of each other, which have a very high, you know, high amount of tourists. Tourists coming in every. Every single summer. Right. So we're targeting that area and a few other areas in Texas as well.

I see. Okay. And the one outside the state, is that Florida?

Or can you tell, you guessed it right, Florida. There's a lot of markets we're looking at in Florida right now. Even though it's a little saturated and there's still some niche markets.

There are, absolutely. Yeah, yeah, yeah. Well, and, and if I'm hearing you right, you're, you're primarily gearing towards the emerging. Not where there's saturation already. You've been following that kind of a mode. Right.

Well, when it comes to our market research. Right. And choosing a market, we're choosing markets based on a thesis. Okay. If you allow me, I'll break it down for you.

Sure, yeah, please.

Right. When we, when we choose a thesis or when we utilize our thesis, the thesis we've created is essentially it's a market research where we've done the research in two different sectors. So we've taken actual Bureau of Economics and home price index data from the 2007-12 in the real estate sector. So we've looked at the prices and what we're going for is we've found that there are linear markets which have grown in a linear mode. Right. Instead of exponential and they, they have had a relative change, which is the thesis instead of a linear exponential instead of an exponential change. So we're taking markets that have had a steady growth historically in real estate, we're taking the same data. In looking at the 2007-12 from hospitality data, we are taking both of those top 100 markets, merging them into one, choosing the best markets out of there and comparing that data to what our short term vacation rental data from today is. That's how we're doing our property selection. Okay. That's what we call our relative change thesis. So it's in depth research. I hope that that was, that was clear and.

Yeah, that's cool. That's very cool. It's similar. I'm attracted to senior driven assets. So senior housing, medical office, that's going to proliferate with all us baby boomers needing doctors all the time. So I'm trying to connect with in the background here the Urgy centers and the medical office growth. And I appreciate very much your data driven approach there, because I like data a lot. But one of the things that I have also considered, like a way to double check that is to take a market leader, for instance, you know, Brookdale Communities, or some of these larger ones or, or the hospitals, and connect with the people building the new. Citing the. And building the new facilities and trying to follow their demographics and. And research. So it's kind of a double check kind of thing. But, yeah, no, that's really interesting. So changing the subject, though, do you have something of a brand on your. On your homes that you're doing? Is there something that you have in each one or something you do for all of them that makes it your product?

Oh, absolutely. We target highly and create. Not just target. Sometimes you can't find those types. We target and create highly amenitized homes. Right, Jeannie? And, and the reason for that, it's because, just like you said about, you know, looking at somebody that has already created a great product and, and, and really just mirroring what they're doing, creating your own style of it, right? So we're doing the same thing. We're taking this best market, finding the best product, AKA the best properties there, right? And then we're going for making it better, right? We're great getting our own and creating our own mojo, our own style, right? So we come in and highly amenitize a home. Our brand is called Empress, but that's essentially not just what we do in each house. We don't put an Empress logo on all of them. We do, but not. Not in every single area. Right. What makes our properties unique is the highly amenitized and fully loaded. That's one factor. Now, how does that separate us from the competition? How does that help George? Right? You could ask me. Well, 95% of properties out there are not unique. So what are we doing when we launch a property on Airbnb or where we create our own product, our own website? We're literally becoming a commodity because we're having a race against the bottom. That was my big aha moment when the pandemic hit, Right. And then afterwards, right. We didn't have unique properties. We didn't have unique selling propositions for our product. Right. Which is extremely important if your audience has not read the best marketing book ever, right. It's called $100 million offers. $100 million offers by Alex Fosi. Right. I don't know if you have, but it is.

I just bought it after our conversation yesterday.

Yeah, I love it. I love it. Yes, yes, yes. So that book resembles and it gives you the idea of if you create a great product with real great thinking behind it, you're delivering that product, which is a highly amenitized homes different with the branded walls. Right. Each room has a wall. You have, you have beautiful designs on the living areas and then you create different colors for each house. Right. Then what you're doing is you're making yourself completely different from the competition. That book teaches us that. Since then, I've implemented a lot of what that book is and it's not even about creating short term rentals. It has nothing to do with real estate. But it's a concept that applies to every single business. Right? Every single business.

I did not realize that. So I'm on the same track as the book, I guess. So that's good.

I love it. Yes, you are. Absolutely.

So I looked at that. You had a post on the six figure process where you're showing a home that's almost ready to put on, I guess Airbnb. And you do you do unique design, you know, between the bamboo and this and that and, and the wall like in that, that home is that. Do you do a wall like that in every home? That's almost like your background, I guess, right? I guess.

Every house that we have been doing in the last two years has its own brand, right. So other than Emperor's Umbrella, Brian Empress Vacation Rentals AKA Empress Capital. Right. Our fund management, we, we have, for example, that we just launched our Texas paradise property. Right. We, we have our trendy farmhouse. The one that you're referring to is the Bamboo Lagoon. Right. Every single house has its own identity. It has its own colors and its own brand. And that's what makes that property different than everybody else. Now some of the amenities are going to be the same like a pool or a hot tub. But when you create something that even separates themselves from the pool houses, then you're in your own, in your own niche. Right. You don't have competition. You know, you might have similar items, similar competitors. They're not in the same category as you are. Right. So to answer your question, Jenny. Yes, we create a brand for each house.

Yeah. Yeah. And it looks like the second you come in the door, there's an impact. Is that true of all your properties?

Well, the last ones, not, not the ones I created many years ago. Everything we've done since 2021.

Yeah.

Which is. I'm give this credit to my beautiful wife who, who is the creative visionary of, of the, the science side of our business. Right. She Launches all the signs, them all. Gets a creative vision and puts together all that. And, yeah, I pitch in a little, you know, but I can't take that credit away from her. So, yeah, it's. It gives it that look. It gives it the desirability. Right. When people look. They want to look at something beautiful and feel like they're actually there. Yeah, right.

Yeah, that's good.

That's what makes a book.

All right, so let's talk about you getting a fund started. You've come from this poor background. You've built a lot, worked your tail off, obviously, and invested in this huge event center that then failed, and you lost $400,000. And then you've turned around, picked yourself back up, and you've gone through Covid now, which I don't know what truly happened there as far as financially, but I know a lot of people weren't paying rent. The landlords that helped people find the government money obviously fared better because apartment values went tink for those, but those that didn't hurt. But arbitrage is a risky thing when you're leasing and then subleasing. But. But so tell. Tell me. Tell me what brought you to doing a fund now?

And.

And we're going to skip to that because I don't think my audience understands much about what it is and. And how they could participate.

Absolutely. So first of all, I want to. I want to give you a quick sort of a breakdown of how could you go from George has absolutely not $1,000 to his name to having a $10 million private equity fund. Right. It's the number one thing, the number one driver behind that. There's. There's just something inside each person that's different, and that's their drive for growth. My drive for growth, Jenny, is bigger than anyone else's I've ever met. I am extremely ambitious, but I did it wrong so many times. Okay. When I first I went and wanted to be a business owner. When I wanted to invest wrong. I didn't know about structuring. I didn't know how to vet a partner. I didn't know I was an lp and I thought I was a partner in the deal. Right. I didn't know. I didn't have the skills, the knowledge. Right. I had the guts to do it. But that's always been there. And if that never goes away, you can fail, fail, fail, fail. One you're going to hit. Now, we've hit it on several occasions, but I've also felt more. And the biggest thing about that is for me, you have to learn how to appreciate the gain of each failure instead of the gap and the negative, how much you've lost. Right. Great book. The gap in the game.

It is.

Right? Talk exactly about that. So that's what I've done. First I fell. I lost 400 grand. Then I go into real estate. My first year, I make $300,000 in gross. I live on 20k and I reinvest. The rest 2019, I make more than that. I reinvest and I reinvest. Now I get hit again during COVID with 40 doors and 35 of them were within a two mile radius. Jenny and business disappeared for four to six weeks. That's what hurt. Then I realized my strategy is wrong. Improve, improve. Try more. That's between 2020 and today, where you and I are. I've spent over $150,000 in coaching, masterminds, growth conferences, courses, and in just in books. I have over 400 books. I've read over 150 of them. Listen, not read, right? So growth is that driver, right? But it starts right here.

Yeah.

Right.

Yeah, yeah.

So that's how I came around. All my failures, which I have had several, into being able to hone in and hone down into creating something like a font. I went in to raise masters, where you and I met a mastermind. I've been there for two years. I studied in depth how to create portfolios. I'm an operator, right? I study in depth how to create a fund. Right. I'm part of a fun mastermind as well, fun creation. And I went just all in over the last 12 months to be. To. To understand how to create it. Now, 70% of a fund, it's. It's essentially your operations, right? What? I'm an operator and I built a team of operators where we're going to acquire the properties. We're going to also manage the properties, stage them, list them on Airbnb, have our own platforms, market them and manage them all in house. Okay? Now what I needed to learn was, okay, how do I go and raise $10 million? Right. Right now we are a four out of the 10. And we are literally just launching this week in soft commitments, right? Four million soft commitments. And essentially that was the part I needed to learn. How do I structure a fund? How do I create a vehicle? Right? And a fund simply is a pool of money, right? Via an entity structure where accredited or non accredited, depending on which one you do, investors can come and invest into that pool of money. And now there is a group within that pool of money, right? Which is the general partner, which is the group that is managing, that goes and invests money from that pool into different asset classes. Right. So in our case, we're going, we're building a short term median luxury vacation rental fund. So short term rentals, we're choosing medium price properties and we're going to convert them into luxury. That's all.

So are you also doing the midterm rentals? Not just short term?

Absolutely. We're adding midterm. We're not so much marketing. We're, that is a, that is an automatic, when you create something short term, people want to rent it midterm. But also we, we're going to market it in the platforms, right. We've built a lot of relationships with the, you know, with the, with the actual national agencies. So we, we get into their databases, right? There are several agencies that do like stuff like relocation, that work with different insurance companies. And just like Airbnb, you have, you, you have a platform, just like Airbnb, you have a platform like for example, furnish finder that markets to midterm, right? But you also have service providers that have like a pool of insurance companies where the service provider manages the client for them and basically reaches out and deals with the operator, right? So it's a complete, it's not like Airbnb, they're more, they're more on the service provider. So we're doing, we're doing midterm rentals 100%.

That's great. That's great. And now there was a point where your voice fell off a little bit, but I think it's real important to back up to it because what you were talking about at that moment was that you're just launching. And so far, I think you said you have 4 million in soft commitments. Is that what you said?

Yes, ma'. Am. We have 4 million in soft commitments.

So explain what soft commitments are. Yeah.

Right. So soccer is very simple, right? Someone commits to raise money or bring money for you, right? To your invest, to your investment, to your fund or syndication or whatnot. They simply sign a non binding form and in a way to soft commit their funds. Now, whenever you're ready, you call that money due. And that's whenever they're in the fund or in the syndication and that's when essentially that hard commitment comes in, right? So for us, right, we have, we have gone and raised the money because our fund is ready to go, right? And then we've recently, over the last month alone we've raised to 4 million. Right. Some of these, some of the money for the 4 million is from a fund manager. So we've partnered with people that have their own special purpose mini junior fund to raise with us. Right. So we're targeting a lot of those partnerships which you know, it's a fantastic strategy for those who don't.

It is. I'm really, I really like it too. I think I will end up doing that at some point, but I think it's great to have you explain it especially being at this early stage of adoption. Now when you said it's, it's ready, that means that you're done with doing all the legal structuring and the paperwork is finally where you want it and can launch. Right. Is that pretty much what you're. You mean?

Yeah, absolutely.

Yeah.

Our paperwork has been ready for a few weeks. So that's the.

And that's a process memorandum.

Yeah. Oh my goodness. It's three, four month process sometimes.

Is that how. Yeah, yeah. Okay. And so what's the cost on putting that together? Typically a syndication is what, around 15,000 figure to put together a ppm and and to do the legwork on that is a fund similar.

Yeah, well we've been very blessed to be around 25,000 without the market like website. So I would say all together we're about 35000 out of pocket before launching. Right? Yeah. So and that includes the offering memorandum deck. Right. Which is a 5060 slide deck. Right. The pitch deck creation that includes the marketing material. Right. And the pro forma which is the, the basically the financial model. Right. So you have to get different components. So it could get really confusing when you're building this out because you have to go learn one, hire people to do one and they're not communicating with each other but they need the information from your attorney from this. And it took us a while. I mean imagine we spent eight months plus just structuring this fund we finished up. But the four or five months before that was 40 to 50 hours a week of just coaching calls, sessions, learning, watching courses and being in our race Masters community learning how to build one or watching my fun creation course. Right. Or attending the conferences about funds. That was my life of four or five months. Right. It. And it's, it's quite a bit of.

Work commend you for. Yeah, Getting different sources too. I think that's real important to you know, get, get input put from many different places because everybody's experiences is kind of, you know, you can only get so much of it that you can convey and everybody gets it a little different. So the more people you take input from, the better perspective you'll end up with.

So yeah, 100. And I'm just so blessed to have our, our community. Right? The community we're in.

Yeah.

We have so much support. We have so much support every day of the week. We can go get the support. It's. I love it. And then connecting with people like you, Ginny. Right? Like amazing, right? Having connections I built. My entire fund is, has been built with the relationships from our community. Every single piece.

Wow. Wow, that says a lot. And so where do you see yourself in 3 years, 5 years? Where are you, where are you trying to go?

I love that question 100%. Okay. So thank you for asking that. You know, I, I appreciate, you know, people that, that really look towards the future, right. Whether you're like wondering like, hey, where could you go? What do you see yourself? Or just from an insight, like, I meditate every single day. And, and in my meditation, it's a vision meditation called the six phase meditation. There's a section there, one of the faces, right. Every single morning that gives me a three to five minute part where I see my vision. Okay. And it's very clear right now. Right?

So sharing it.

Yeah, absolutely.

Okay.

Okay. We, my wife and I, have 100 plus vacation rentals in our personal portfolio. Not even the fun, right. Where we travel to on the weekends, okay. We go hang out, we take our son there and we get to stay there whether it's on a Sunday and Monday and maybe we stay the week, but we get to work from there, okay. They're in different locations across the United States. And what they bring me easily 200,000, which is another part of my goal, right? 200,000 in net passive cash flow after everything, right. My wife and I live in a waterfront dream in our waterfront dream home, right. And we have two funds, okay. One is 10 millions, one is 35 million. And we've raised $45 million in three years. Okay. So that has allowed us to build the lifestyle, the life, increase wealth, right. Long term generational wealth for our family. So that's what I see every day. And it's all in the realm of creating an impact. I'm a two time New York Times best selling author. Actually. I write down five times. Right. And to achieve that, I've made a connection with Robert Allen and I've been planning on connect, reconnected with him. You know, Robert Allen is of course, right.

I yes. Yeah.

Yes.

Can't remember which book though. Which is it?

Well, all of them, like one minute millionaire, you know, like multiple streams of income. I love them. All right.

Yeah.

So I met Robert Allen at a conference three times. Oh, right. I have his personal phone number and he teaches people how to become best selling authors. So by that time I'm already a New York Times bestselling author. And did you know that becoming a new. A New York Times bestselling author, you can't buy those. Bestselling. Right. Like you could do with the Wall street, with Amazon, you can't buy them. Your book has to be amazing for you to become a New York Times bestselling author.

And you said you have to.

Well, oh, you will see myself.

You will.

Okay, five times. New York Times bestselling five times.

Okay.

The mission, right? I share my knowledge. I've helped 1 million people from stage. Right. And not from stage. I've helped 1 million people achieve financial freedom just through my strategies. Our investors, our clients, you know, so I'm speaking like I'm actually living that life already. Can you tell? I can.

And you know, and I was thinking, you've read that book. I've read be your best. Be your future self now.

Be your future self now. Yeah, I haven't read it, but I'm gonna, I wanna, it's a good one. I want to spread with Ben Hardy right now. I love his content. Amazing. So that's, that's a book. I was looking at it this morning, so.

Yeah. Okay. Be your future self now should be on your list too.

Yeah, I will buy it yesterday.

Well, so that's all very exciting stuff. And so as I told you, as we're wrapping it up here, I would be asking you, what is your most pivotal person or event, something that happened to you that's been pivotal to your life?

Can I, can I tell you more than one?

Yes.

Okay. I, I said two earlier, but I'm gonna just summarize. Three. One was when I walked in to that room where my buddy Brett said, george, come to my flip. And then we spent three hours there with a group of people and he showed us his flip. Mindset change. Huge breakthrough. First was internally, then, then externally. I'm going to go do this. Number one. Right. Number two was when I met my wife. Right. So. And I'm telling them in sequential order.

Right.

So that was happened first. Right. Number two is when I met my wife. She came to help me during COVID and partner with me. I was struggling because we had so many properties with a 2 mile radius and essentially business had just completely disappeared. Right. So our business was struggling and I needed help. So she came to help me and she started. She's changed my life in a way that her support has been just exponential for our growth together. And number three was when I was sitting in Tampa at the family mastermind, which is a real estate mastermind, not, not, not the same astronaut as you and I. And I spent two and a half days there, not just learning, but asking everybody, all the, all the high level guys that were there, people that I usually surround myself with, people that have been doing bigger things than I have. Right. Bigger mindset. And that's how I kind of get pulled up with them. Right. I sat the whole two and a half days and I asked to every single one of them that I could.

Right.

There's 300 people there, but it's like boom, boom, boom speakers and everybody there, it's high level. They're all familiar with each other. Should I go and race? I'm going to scale my portfolio. Should I go and raise capital privately or should I start a fund? 95% of them, 9 out of 10 said go start a fun George, you got this. Including Rob Brown. That was the most pivotal moment. Number three where I made a decision to go in 10x my jump in a year later we're here. We have one about that, right?

Interesting. Yes. Yes. Okay. Well. And you know, it just gets more exciting, you know, when you have money like Catherine Bell says, you have oxygen and there's more you can do, there's more you can do for other people too. And that's a big part of what, what we're all about here at Pivotal Real Estate too. We want to help people see what real estate can really do for them. I spent most of my life buying real estate for government and hadn't thought about really buying for the family much. We did something here and there, but real estate really today, the way you can do it, especially syndications, is a different ballgame than most people realize because my peers don't even realize, you know, decades in real estate and we didn't understand what syndications were or appreciate what they can do for you. So like Hunter says, it's Race Masters. It's. We think everybody knows about it because we're so entrenched in it, but a lot of people have no idea.

Right. It's a fantastic way to invest without having to do all the work. Right?

Yes.

With passively into. And not everybody can put a syndication Together. So you're not investing with just anyone or a fund. You're investing with the best operators in that industry.

Or you should be. You should be, you need to look for them because there are some bad operators.

But yes, yes, I totally agree with that. Right. But if they can put together a fund and it has a good track record, at least their operators track record, they have a good team. Right. Then that's better than investing with, with, you know, Michael next door who says he does real estate or has done 10, five deals. Right. And you're investing in a portfolio of properties or a large concept in a syndication and it's more of a proven track record when you have built something like that. Right.

So yeah. Now your fund, correct me if I'm wrong, some funds I think are for one property, but others can be for multiple. Is that right?

Yes, ma'. Am. Ours is for a minimum of 25 properties. So we're going to be investing in 25 to about 40. We underwrote 40. Right. But we're seeing minimum 20, 25. So it's multiple. Yeah.

So one of the things you're dealing with are going to be is that there's some people that want to know the property that their money's going towards. But the best thing about not doing that is by investing in your fund, they're diversified across multiple properties, which lowers risk even more. Anyway, so it's interesting. Yep, yep. That's one reason I, I expect to be getting to doing the fund model at some point. But I'm still educating a lot of people and you know, I guess that's a non stop thing really. But a lot of my, my peers still are new to it. So I'm back at that, at that point right now. But anyway, thank you so much and please let everybody know, put in the show notes how to reach you.

Absolutely. And thank you for having me here, Jenny. I appreciate you. You're, you're doing great things. You're going to continue to do great things and making an impact and I appreciate you for that. So. And if somebody out there wants to connect, you can simply go to my personal website. It's George Salas 360G or G S A L E S360.com and I have a way to connect there. You know, I've connection and on a link to connect book a calendar. All my social medias are there. So again, thank you Jenny. Appreciate you for having me today.

All right, you take care and we're going to be talking. I want to follow you, of course. And so. Hang on and all.

Absolutely. Okay, bye.