It's the jacket…their expertise…Jeff Greenberg!
14 Mar 2023 · 1 min

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Jeff Greenberg advises that the primary factor when evaluating a deal is the deal sponsor — the 'jockey' running the deal. He stresses knowing the sponsor's business background, how long they've operated together, their experience in the local market, and the asset manager's operational experience. Only after comfort with management does he examine the financials.










