1:33
In this short motivational presentation, the speaker demonstrates how a simple cultural tweak—having employees repeatedly say the two words “my pleasure”—can raise perceived value and increase profits by roughly 17‑22 %. He illustrates the point by comparing the price of chicken sandwich meals at three fast‑food chains (McDonald’s $4.99, Zaxby’s $5.29, Chick‑fil‑A $6.09) and argues that the higher price reflects a higher perceived value, which is driven by the employees’ consistent expression of enjoyment in serving customers. The speaker urges businesses to embed this mindset into daily employee interactions, suggesting that the cumulative effect on customer perception and employee morale will translate into significant profit gains.
