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A startup needs either a compelling emotional reason to survive until launch or the ability to make money fast. The speaker used both to keep a dry-cleaning pickup and delivery service alive.
A startup needs either a compelling emotional reason to survive until launch or the ability to make money fast. The speaker used both to keep a dry-cleaning pickup and delivery service alive.
We were talking about a startup idea that we have, and I believe that startups are great, but there's a critical point. And we were talking earlier about the fact that, you know, sometimes you just gotta go. You may not be ready, but you've gotta go, and you just gotta get started. And the truth is that a startup idea reaches a critical point where one of two things has to happen. Either A, it has to have such a compelling reason that emotionally it can be carried through conception and to launch without worrying about number 2. And number 2 is, is that it has to make money quickly. You've got to see a return quickly or it'll die. So the 2 things you're looking for in a startup are either A, a compelling emotional reason that carries the idea forward, or B, an opportunity to make money quickly so that you can not only fund the idea but also keep the idea alive. Because without money or without a compelling emotional reason, ideas die quickly. So that's what I'm thinking about with this idea that we're talking about, is that we need to figure out a way to either get to the money quickly or we need to figure out the emotional reason that we're going to continue to do this. And, um, dry, you know, our dry cleaning pickup and delivery service was born out of emotion, and emotion carried us through some of the hardest hardest times. Now, we, we did make money quickly, so the ideal situation is when you have both emotion and income. That's when you can really rock an idea.
