
A speaker uses a half-dollar giveaway to show why networking fails without follow-up and clear messaging. He compares effective networking to Paul Revere's ride, then urges small-business owners to block time for strategic planning, even just a hotel room retreat.
Chapters
But let me ask you a question. Who's here for the money? Please raise your hand. Oh my gosh, one person. Two people are here for the money. Well, you know what? I've got some money, and since you want some money, I've got money for you. That's for you, sir. Thank you for playing. Ma'am, I think you raised your hand too. Congratulations. Now that y'all have seen the way this works, who's here for the money? Oh, now everybody's here for the money. You get some and you can have some. Oh, wait a second. What's wrong? These are only half dollars. What have you done to my money? The bankers are over there going, "Hahaha." and they're going to have $15 or $20 come rolling in taped together, right? We're going to get somebody back here. If you sit way back in the back or get here late, you don't get any money. No, I'm just kidding with you. Alright, now here's the thing. You got a half dollar. You got to go find the other half. Does that make sense? You need to go find the other half dollar. Here, you can have that one. Thank you. She came all the way up front. Now isn't networking a lot like that? I came in here this morning and I met a lot of folks. I don't want you to raise your hand because I'm about to embarrass you. How many of you got my card? Raise your hand please. Oh look, no one. Now I met a lot of people, I got a lot of business cards. No one got my card. Is that a bad thing? Is it? Really? You didn't even ask for my card. You're gonna follow up with me? Give me a break. You're not following up with me. You're asking me if you can have my card so you can put it in a trash can in your office instead of mine. Show of hands like this. You lose. You're in the back though. I'll tell you what, we'll do a little of both. All right, is that fair? Can you hear me? April 18th, 1775, what happened? Paul Revere's ride. Oh my gosh, you're the first person I've ever had get it right. I'm not kidding. Did you hear what he said? Paul Revere's ride. Whoa! You know what? For you, sir, my dual disc CD for you. Thank you very much. Congratulations. Wow! Okay, now let me ask a question. What was Paul Revere's message? Everyone knows it over 200 years later, right? Does anybody know your message at all? Maybe step back for half a day and say, okay, you know, big companies, they have big retreats where they go off to beautiful places and think about what they're going to do for the next 1, 3, 5, 10 years. I'm a small business, I can't afford to do that, but why can't I? You know, rent a hotel room in Atlanta, downtown Atlanta, it's going to cost you $150. Get up on the 12th floor, open the drapes, and sit there and think about your business for a day. Recording goes something like this: Hi, this is Bob. I'm not in today. I'm doing a strategic plan for my business. If you really, really need me, please call me at— and nobody will call you. And then tomorrow people are going to go, Bob, what was that all about? How was it? You know, who'd you have there? You don't have to tell them it was just you. I had my board of directors there. It was me, right? But you've got to start thinking about what you're doing and thinking strategically.










