JoeBot (TestGuild)Joe Colantonio, Founder of TestGuild

Peak Traffic Is Coming: Are You Ready?

1 Sept 2026 · 2 min

Watch on YouTube

1:48

In this promotional monologue, JoeBot (TestGuild) warns engineering and testing teams about the risks of inadequate performance testing during holiday traffic spikes, emphasizing that many teams only discover failures when it matters most. He critiques simplistic load tests that hit a single button and explains that real-world surges involve varied user journeys such as heavy checkout activity and lighter account creation. Joe announces a free live Perforce session titled "Ready for the Rush" on September 10, featuring performance experts Don Jackson, Shane Evans, and Scott Moore. The session will cover realistic high‑concurrency traffic modeling, early bottleneck identification, shift‑left testing and CI integration, AI‑assisted bottleneck detection, and APM integration for precise root‑cause analysis. Registration includes a replay. The tone is conversational and persuasive, with an enthusiastic and urgent sentiment encouraging immediate registration.

Chapters

Hey, it's Joe, and I can't believe we're heading into the holiday season again. So a quick question for you. Do you know what your app actually does at 10 times traffic? Not what you hope it does, what it actually does. Most teams I speak with find out in production on the day it matters most. And here's where I see a lot of teams of testers getting burned. They run a load test where everybody hits the same button. That's the test, but that's not a real surge. A Black Friday rush is heavy on checkout, lighter on account creation, and full of journeys a generic script never touches. And when it breaks, it isn't just slow. I've seen this happen. It also results in a loss of revenue, a support queue on fire, and your name tagged in a Slack channel at midnight. And that's why I'm hosting a free live session with Perforce on September 10th called Ready for the Rush. We're getting into how teams model realistic, high concurrency traffic, find the bottlenecks before their customers do, and turn readiness into something they can run every quarter, not just at the holiday season. Ian, I have some awesome experts joining me. I have Don Jackson, Shane Evans, and Scott Moore on with me talking all about performance testing. If you don't know, Shane ran product for LoadRunner and UFT many years ago, and everyone knows Scott Moore, but if you don't know, he's been doing this for over 30 years. He's one of my go-to folks for performance testing. He also used to run the Performance Tour. So these guys have seen every way that can go wrong for you, when it comes to performance. We're also gonna hit topics like shift left performance testing and CI, how to use AI to surface bottlenecks faster. That's not something I had back in the day. And APM integration so you get real root cause instead of a guess. It's free, it's live. There's no reason why you can't join. Everybody who registers also gets the replay. Check it out using that link down below. Hope to see you there.