Quiet luxury is understated elegance where quality and subtlety beat visible logos. Think cream sweaters, structured bags, camel coats in cashmere and wool. The concept spans all price points, from The Row to H&M, summed up as: money talks and wealth whispers.
You heard the term quiet luxury flitting around the Internet these days. So let me give you the 101 on what quiet luxury is. It does not mean that the pieces need to be luxurious and expensive. What it means is that you can find pieces that represent quiet luxury at all different price points. It could be by the Row, it could be by Rag and Bone and it could be at H and M. It would be a cream sweater. It would be something like a beautiful structured bag. This is by Kuyana but I had someone think it was Hermes. A camel coat that also you could get it. It could be all cashmere, it could be wool. It could be a blend. The idea of money talks and wealth whispers. That's the concept behind quiet luxury. And it is the antithesis of logomania where you're saying I'm wearing Gucci, I'm wearing Balenciaga, I'm wearing this. It's not that. It's an if you know, you know.
