From Hustler to Visionary: Pace Morby’s Secret to Scaling Without Burnout

Pace Morby built a half-billion dollar portfolio and a 30,000-person community by learning to delegate instead of doing everything himself. He knocked on 79,700 doors during a two-year mission in Korea, then scaled by hiring capable operators like his $5k-a-month handyman Nathan, and surrounding himself with high-level people who pushed him to think bigger.
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I just don't even think I've warmed up yet. Saying yes will get you out of Egypt, and saying no will get you to the promised land. And I want to be your ops. I want to handle everything. I want to take everything off your plate. I want to. I want you to be liberated, to go do the thing that you need to do, to bring more eyeballs to the product, to the service, to the thing. You're not far away from that. Like, that overwhelm is a requirement. It is a. It is a responsibility for you to do exactly what you were put on this earth to do. And every minute that you're not doing it is. You're wasting your gift.
All right. I am so excited to finally have Pace Morby sitting here across from me. I can't wait to ask you all the things. Thank you so much for coming on my show, Hannah.
I heard so many great things about you. Jamil Damge, a bunch of my other friends, Jeremy Minor, other people that you've been hanging out with, they all say that you are the. The new age. You are the new people, taking over. Taking over the whole podcast world. So thanks for having me.
Oh, my gosh. Thank you so much. I think I'm eight weeks in, and I am just so lucky to have you sitting across from me and so many amazing people. And, you know, I'm just growing, and I want to be inspired and learn from people like you who have done it all, you know, doing all the things that I want to do and. And aspire to do.
So it's interesting when people say stuff like that, or when I get introduced on stage, people say things and the bio goes on and on and on. I'm like, are they talking about me?
Yeah.
Like, I. I just think achievers don't ever feel like they've achieved anything. And I think it's weird when people are like, ah, it's. You know, it's so great to meet you. I'm like, what have I ever done to ever deserve that statement? So, thank. Thank you. But it's weird. I feel like I haven't done anything yet.
I know the feeling. It's relentless, you know, always being relentless to achieve more. And I think that's a common theme in entrepreneurs is we never feel like we've got there or made it. You know, I know you were on Grit Cardone's podcast, and I saw him being interviewed once, and Sean Kelly was like, oh, you know, how did it feel? Like, when did you realize you made it? He's like, you think I've made it?
Oh, yeah.
You know, and I feel that way, too. It's like measuring versus measuring yourself up against where you want to go. And we're always moving the goal post.
Well, you're moving the goal post because you get into different rooms where the goals are much larger. And like, today, I'll hang out with Tommy Mello, who's become a good friend of mine. He sold his company for $250 million. And I always say it's when you hang out with the right people and you get into the right room, they give you permission to think differently. So I'd say, like, the first example of this was a good buddy of mine, Steve Trang, probably like eight or nine years ago. We're at lunch, he says to me, oh, yeah, you know, and I, blah, blah, blah, blah. I own a title company. I'm like, no, no, no. Okay, so you. You refer files to a title company and they pay you an affiliate. That's what you mean by owning a title company. He's like, no, no, no. I own a title company. And I looked at him, I was like, we can do that. Like, we're allowed to do that. He's like, bro, you need somebody give you permission? I was like, apparently, I guess I needed permission. And so I think the more we hang out with high level people, they give us permission to do things we didn't even know were possible. And so it's not so much that we're moving the goalpost, it's that the game changes because we realize we're playing so small when we're hanging out with the wrong people for a long time. And I feel like in my life, I've achieved what most people in their life would go. I could die happy with what PACE has achieved. I mean, half a billion in my portfolio, tremendous team members, tremendous freedom. I can look at my calendar, go, yeah, I'm not doing that today. And it doesn't affect me whatsoever. We have loans we're funding today. We have deals we're buying today. We have RV parks that we're funding and buying and multifamily distributions going out to our investors. And I'm not involved at all. And so I think a lot of people would look at that and go, that is the achievement of a lifetime. And I'm like. I'm sitting there going, I just don't even think I've warmed up yet. I just don't think I've even warmed up. I feel like there's something much larger or maybe this has all been the warmup for something bigger than I can even imagine. And looking at people like Grant Cardone, you know, I'll have dinner with him, or he's on our TV show, mine and Jamil's TV show. We'll hang out, we'll text, whatever. That guy, at 66 years old, is still grinding at such a high level, worth $1.4 billion. Like, I bet you right now your goal is not to be worth a billion dollars.
It is.
Oh, it is. Okay, cool. For me, the longest time I. That was like, that's not even feasible. It's not even possible for me. And when you hang out with these people, you don't just start thinking it's possible. You almost feel like it's the requirement. Like, that is what we do. Just like when I was growing up, we go to church on Sundays. Right. You hang out with these people. No, we become billionaires. That's what happens. It's interesting. When you hang out with the right people, what happens to you? Everything changes.
Yeah. I remember Tommy Mello is a friend, and he's in one of my a hundred K group masterminds. And listening to him, I'm actually halfway through his book right now, Elevate, which is really good. It's amazing, actually. But yeah, it's. It's to it. It forces you to think so much bigger than what you ever could have thought before. Like you said, like, my goal wasn't to be a billionaire last year. Last year, my goal was very different. And I'm even. I'm struggling right now because it's so overwhelming to me because I know I'm going to get there, but I have to think so much differently if I'm going to get there, because I could easily spend my whole life building a company or a system or a process or procedure and all the things to get to 100 million or 50 million or whatever you put in your head. Right. And so you have to shift. You have to. I mean, there's just different levels of the game.
Yeah.
And what's going to. What got you here isn't going to be what gets you there.
Yeah. Dean Graziosi sent me a text a couple days ago, and he said saying yes will get you out of Egypt, and saying no will get you to the promised land. Which, you know, if you're biblical and you're into the Bible and all the stories about how they escaped Egypt, but then they wander through the. The wilderness for 40 years, it was because they had to start. They said yes, to something for liberation. And then they got stuck in the desert for 40 years because they were saying yes to other things. You just have to start saying no. And I'm in the phase of my life that's no, which is really hard, because when you first start out and you get on this mission and it's attack, attack, attack, you say yes to everything. You say yes to every podcast, every stage, every business meeting, every. Like, even this morning, I text my team, like, six people on my team, and I go, why is this thing on my calendar? Who. Somebody needs to take that meeting. Not me. I don't know why that meeting's on my calendar. And they were like, oh, my gosh, I don't know why they invited you. Don't worry, I got it right. Like, I look at my calendar now and I'm like, give me five reasons why I should be there. Whereas seven, eight, nine years ago, it's like, please, dear God, give me an opportunity just so I can say yes, right? And so things will. They do change. And you're in that overwhelm moment, or a year or maybe two years, and then you'll start attracting people that will want to help you in your mission, and you'll get some people underneath you that are like, hey, Hannah, I don't. It's. I don't even care about the money. I believe in you, and I want to help you get to where you want to go, right? These intrapreneurs. You're an entrepreneur. You're going to attract an intrapreneur. Somebody that is like, I want to help you build your business. Somebody that's like, I don't want to take the risk. I don't want to go out there and do the thing. I've got, like 12 of those people that are like, thank you, Pace, for being this weirdo that will take on all the risk. We feel like we're running a business even though we don't have to deal with the risk. You're going to attract those people over the next 12 months, and people are going to come to you just because of who you are and the people and the content you're providing and the value you're providing. People are going to get to know you and randomly, somebody's going to call you or text you or email you and go, hannah, I need to work for you, and I want to be your ops. I want to handle everything. I want to take everything off your plate. I want to. I want you to be liberated, to go do the thing that you need to do to bring more eyeballs to the product, to the service, to the thing. You're not far away from that. Like, that overwhelm is a requirement.
Can you tell them overwhelmed?
Yeah. I mean, it's a requirement. People are like, pace, I'm overwhelmed. I'm like, first shut your mouth and go to work. Two, the harder you work, the more you'll attract somebody really powerful. And people will say, how did you find all these amazing people to help you run your business? I said, I didn't find them. I changed who I was and I attracted them. And those people were attracted to the mission of what I was accomplishing and what I wanted to accomplish and how I wanted to change the industry in which I operate in. I mean, I've disrupted my entire industry to the point where the old heads, the old guys that, you know, had the grapple hold on my industry before hate me. And I am so grateful for their hate because it means I'm changing things dramatically and I'm inviting new people into my. Into the world and opening up this world that other people didn't have access to because these old heads were holding it hostage. And so you attract, and you will attract some magical people. They'll maybe come from this podcast, I don't know, and they'll say, hannah, how do I. How do I support you in what you're doing? How do I build what you're doing? And you're going to feel weird by it because you're going to go, well, why would you build my thing? Why wouldn't you go build your thing? You're going to attract that person. You're going to attract a lieutenant. You're going to attract somebody who's like second in command. That is just as good as a business owner as you, but they just don't want the risk. And they'll help you take it to the next level.
That's exactly where I'm at and what I'm looking for.
Yeah, I've got in my life, I've got a Molly, a Jade, a Heidi, a Shelly, a Kelly, a Sarabi, a Melissa, a Melissa Chloe, a Kimberly. I've got all these people that I can delegate Ashley. So shout out to all the, all the girls on the team. And then I've got a bow one guy. And then I've got a handful of partners that I own businesses with, but the people that I delegate things to that do a better job than me. Oh, and Heather, Shout out to Heather, new hire on the team for our lending business. They do a Better job than I ever could have done. They believe in the mission and they're like, what if we do this and what if we do this and how do we take it to the next level? Oh my. I feel like I didn't deserve it. For the longest time. I really, I felt like that. And I was a solopreneur for a very, very long time. And sadly, it comes down to personal development and attracting those people. And you're in that phase right now. You're becoming that magnet. You'll find somebody and they'll take it to the whole next level. You'll feel guilty and you'll feel unworthy for a while and then you wake up and you're like, oh my gosh, this person is like really built for this role. So ops is what you need, huh?
I'm textbook visionary.
Yeah.
A lot of ideas.
Yep.
Yeah, yeah. And so, so I, I'm so inspired by you and what you've built. And you're clearly the same visionary through and through. And you're a creator and you're a connector and, and so take me back. Like, what was your journey like from the beginning? I like, I like to go into what spurred this crazy drive to. You know, people don't just say, oh, I want to be a billionaire, right? Only a few, a few handful select people in the world have that DNA switch or what did that, like, when did that switch take off for you? Where, where you decided? I'm going to be very successful. I'm going to build something great and I'm going to do this. And what was that journey?
Great question. So I grew up in a family of 12 kids. I'm number three. Changed a lot of diapers, washed a lot of dishes, learned how to love work, right. My parents woke us up at 4 o' clock in the morning. We read the Bible every morning. We sat around in a circle, read the Bible and, you know, go around. Everybody reads a verse and then shares what was their favorite verse? How are we going to implement it through our day? So like, that was the house I grew up in. I grew up essentially with a cheat code, right? Parents that are still together to this day, religious, hard working. My mom trained me. She trained something into my head. Something that drives my wife wild for a couple years when we were first together is like, I never, I'm never shoeless. I always have shoes on. And it's something weird that my mom put in my brain when I was really small. She would train all of us in the household. Get your shoes on. First thing, you wake up, get your shoes on. I mean, four o' clock in the morning. Like you think we should walk around the house with no shoes? Like that's what everybody's doing. Run around Saturdays, hanging out on the couch with no shoes. Oh no. My mom is like, you never know who's going to call and need your help. You better have some freaking shoes on. Could be the neighbor. They need help with groceries, they need help mowing the lawn, they need help moving, they need help with something. Somebody's sick, let's go take them dinner. Like that's the household I grew up in. That was normal. That was like what I thought life was. And then when I became an adult in 18, I decided to go on a mission for my church. I'm a Mormon dude. And I went and lived in Korea and I sold Jesus door too. I knocked 79,700 doors and spoke Korean for two straight years. And nothing is harder than what I did there. Everything since age 19, 20 and 21 is a day off from that. Everything. I slept on the floor. We slept on things called yo's. Like they roll their, their beds out on the floor. They roll them back up in the morning when you wake up. Like, you don't sleep on, on a mattress and there's no central heating and cooling. So you're sleeping on the floor and the floor has water running through it, right? Pipes that heat it or cool it during the summertime. So the only way to stay warm in the wintertime is to lay down on the floor. Like that's what I did from 1920, 21. And it humbled me. It taught me hard work, it taught me to love having a partner. Because as a missionary, you only have, you are never allowed to be without a companion. Okay? The only time I could be without my companion is if I'm in the shower. That's it. So I. We always have to be within eyesight of each other. We always have to be protecting each other. And so for two years, think about that. Collaboration is so important to me. It's why my relationship with Jamil is so strong, is because Jamil is my modern day companion. Like him and I are always together, hanging out. He's the godfather of my children, you know, eight years I, I could cry just talking about how powerful that man has been in my life. But so 21, I come home and I didn't have options other than what I knew. And what I knew was what my dad did. My dad was a contractor, so he taught me when I Was young. I remember I needed 20 bucks for a date or something and my dad would never give me money. My dad say, okay, no problem, come to the job site, paint the baseboards, do the this, haul the this. I was basically, I just learned if I want something, you work for it. It was instilled in me. My dad didn't teach me those lessons verbally. My dad was like, no, you want something, here it is. Here's the opportunity right there. And so for me, anything I want, I just go get it. I have a cheat code. And everybody else is like, I'm, you know, a lot of the people I teach that are 50, 60, I have people my, somebody in my community is 92 years old, got her first real estate deal just a couple of weeks ago. She's, and she's like, nobody ever taught me work ethic. Like, like you've taught me work ethic at 92, right? And so my, my parents taught me consistency. They taught me how to love people, how to serve people. And then so did my church. And then I came home and I got into construction and that the reason I got into construction is because I understood how to trade time for money and I understood work, work, work, work, work, work, work. And then I realized that a day I was probably 26, I called my dad and I would call my dad frequently for advice on money. And I realized at 26 I had outgrown my dad's advice when I was 16 and he was giving me bad advice from 16 to 26, the advice I asked for was, hey dad, I need to make more money as a contractor. And his answer was always work more, take on more jobs. Like it's okay to sacrifice time away from the house and those types of things. Then it was, well, maybe you should sacrifice some Saturdays and work. Okay, cool, I'll do that too. Cool. I do all that. And then one day I call him at 26 and he says, well, you know, sometimes you gotta work half day Sundays to try and catch up. And that's what I've done my whole life. And I'm looking at my dad, who's 60 at the time, and I'm like, there ain't no way. There ain't no way I'm following that advice. And so I went and hired a mindset coach. As a blue collar guy, that was the hardest thing for me is to hire a coach now. Are you kidding me? I look at this year, I'll probably spend half a million dollars on my self development. Half a million bucks. I paid $500 a month to sit down with this guy named John Bohm. And he now is the head mindset coach of the Arizona Cardinals. And we would meet in a Starbucks for an hour, and I'd pay him 500 bucks. Best $500 I ever spent in my life. And he realigned me and told me, you can't trade time for money. You need to own your business. You need to become an owner, not an operator. And. And I started scaling, and I scaled my construction company to doing $25 million a year. And then I had this lady that came to me and she gave me an opportunity to learn how to get into actual, like, ownership of real estate. I still didn't understand at age 30, I did not know how to get, like, own real estate. And it was just always a mentor along the way that would take my work ethic that I was born with or my parents instilled in me, and they would go, dude, you're. You're banging your head against the wall. Let me redirect you. And so it was always a coach that redirected me. Still to this day, it's always a coach. Somebody sends me. I get a four minute voice memo from Dean Graziosi this morning, like, hey, I've been watching you. And I wanted to. Four minutes. He goes, don't reply to me. Just go. Go do the thing I just told you to do. Right? Like, I'm very lucky and grateful that I have these friends that will just tell me how to redirect my work ethic. But to give you the answer, I don't think I ever had to build it up like, other people I'm sure that you've talked to are like, oh, I was lazy. I was this dude. I. I've never drank. I've never smoked. I've never done a pill. I've never partied. I've never. I'm a one woman guy. Monogamy. Monogamy. Like, oh, my gosh, I'm so freaking in love with my. My wife. My biggest goal this year is to not sleep away from my house. Like, again. Tony Robbins sends me a text. Hey, you're gonna be at Funnel Hacking Live this weekend? Nope. If it requires me to spend any night away from my wife and my kids, ain't happening. So I don't think work ethic has ever been my problem. I don't think drive has ever been my problem. But directing it to a place that it will provide the appropriate fruits so that I don't have to do it for the rest of my life. And now, ironically, I'm at a point where I don't have to work ever again. And I'm working twice as hard as I ever have because now I have the freedom to work on the things I want to work on. And man, it's such, it's a weird world to be in. This last, like, I'd say 24 months, I finally realized, holy crap, I have people running my companies, I have teams that are doing the thing. I have great advisors. I can just go create. This is crazy. And I have nothing holding me back. Like, oh my gosh, it's, it's a new world I've never experienced before and I'm getting used to it right now.
That gives me goosebumps to hear all that. And I mean, I was going to ask you that because I think I have a brick on my head of anything great takes a sacrifice. Like a great sacrifice to create a incredible business or immense wealth. It's going to take sacrificing my relationship, sacrificing my health, sacrificing my, my sanity and all these things. And I was talking to a billionaire mentor friend of mine and he's like, that's a brick on your head. He's, he said I'm wealthier than I've ever been and I have more freedom, more health, more relationships than I ever have. And so what, what has that. Like, I talk about the price of freedom, right? And what price have you paid for that? And what did that journey look like for you? Was there a rock bottom in your, your life?
I mean, because I've had multiple rock bottoms. I had in 2000, let's see, 2000, I met my wife 15 years ago.2010. Okay, so 2007, my brother hangs himself. My best friend. We shared a room together our whole lives. My brother hung himself. I was the only one that could identify the body because I was the only one that was in his phone. So the police call came to my house at 2:00 in the morning, knock on the door, are you Pace Morby? You know, I've had those things. Six months later, my wife and I divorced. She, we as a mayor, I'm a Mormon guy. So think about this. Mormons are people who will grind their entire life just so they can have sex with one woman. Okay? That's just how Mormons are. Okay? So what will happen is we save ourselves all the way to marriage. So I saved myself for marriage, to save myself for a woman I want to go build a family with. And then four years into my marriage, my wife says, I don't want to have kids still. She's now in a different marriage. Seventeen years later, she doesn't have kids. She truly wanted a different journey. So I'm a Mormon dude that saved himself for marriage to get married to a woman who ultimately didn't want to have kids. She didn't know. It's not her fault. We just got married young. So now I'm. It's like I squandered this whole life of saving myself for the one that happened right after my brother killed himself. And then my dad went to prison for two years and I had to take over. My dad went to prison for. It's a. It was a payroll tax thing. And so what ended up happening is I had to take care of my mom and six children that my. My parents still had in the house all while the 2008 crash was happening home. My God, still was. That wasn't anything compared to knocking doors in Korea. So for me, like, it was a. It was a walk in the park. I could handle it. But it was. It was a rock bottom moment of like, okay, I'm a guy that for the rest of my life, people are going to rely on me. Everybody's always turned to me. I'm sure it's the same way with you. Like, you're the person that people. You don't ask people for money. People ask you for money. You're not asking for advice. Typically, in your circle of influence, people are asking you for advice. Right? Like, we are the people that people turn to. And. And in that moment, in that rock bottom moment, I said, I'm a leader. I was born to be a leader. This is why this is being given to me, is I'm going through this stuff. It didn't happen to me. It happened for me. And I realized that. And then business. I've had people steal from me millions of dollars. In 2018, my largest client owed me $1.3 million, and he filed bankruptcy. I lost everything. Had to sell all my rentals. That was six years ago. Seven. Six and a half years ago. And in six and a half years, I built a portfolio of half a billion dollars using creative finance. Nothing can stop me. Nothing. I realized in those moments that people fear me. And the reason people fear me is because I am relentless, I am unreasonable, I am scary to be around. In fact, Jamil, who's my best friend, is like, I can only hang with you for like two days at a time, then I need a break. Because then he's. He's like, I just feel like I'm running a marathon at 10 times the normal speed. And you will never get off that. That freaking thing. You just go and go and go. And he's like, normal people will just quit. Like, here's a good example. Jamil and I, season one of our TV show airs one of the coolest moments of our life, right? Grant Cardone's there. He's in the show. We've got the. We've got the Outlaws, who are Tupac's band, performing for us. Like, it was just a moment, right? And that party ends at 1:00 clock in the morning. And Jamil is like, I'm out for a week. TV premiere. We did it, dude. We filmed a TV show. The premiere goes live. A. E says it's hitting unbelievable ratings. And he goes and takes a week off. I am like, I'm gonna do a 27 hour live on YouTube and I'm just gonna talk. I'm just gonna give free games. So I went from 2 o' clock in the morning until 4 o' clock in the morning the next day, and I just went hard. And he's just like, what are you doing? And I'm like, the more, the harder I work, the more I realize I have so much fuel in me and I have barely touched the gas. And so I've hit rock bottom. But every time I've hit rock bottom, I realized there was a big bag of lessons in it that was preparing me for my next part of my journey, my next plateau. And sometimes the rock bottom moments are coming. They're a gift from God. They're a gift from whoever it is that you believe in. And he's just saying, hey, you're going to need the lessons in this bag of that I'm going to feed you. You're going to need these lessons because I'm preparing you for this next thing. And I, I know that it's a recipe, it's an equation. It's happening. So every time that happens to me now, I welcome it. I'm like, okay, hell yeah. What's. What's the lesson I need to learn? How can I grind through this? And I, I just think life has become this really fun video game that nobody can beat me at. Now I have bricks on my head, too. Bricks. But, like, my big. My biggest brick on my head for, like, to give you advice as a. As a new friend of yours. The biggest thing was you don't seem like you've come from somebody from poor families. But I think that you came from a family that's not ultra rich. Is that correct?
We had no money.
Okay. So here's the recipe and the blueprint that you received that. Hiring people is scary. Spending money is scary. Investing money is scary. Right. Hoard your money. And so, like, in our minds as blue collar, what was your dad?
My dad still works at a pawn shop.
Okay.
My mom raised the kids.
Okay, cool. So blue collar.
Yeah.
Okay, so, like, work, work, work. Right. My dad's the same thing still to this day. My dad is. He sprays cabinets. He's still a contractor. And my dad is at 67. 68. And I've just learned to stay as far away from my father as I possibly can. Love him, but every minute I spend with my dad is a minute is just, oh, my gosh, it's a nightmare. But. And I love them.
Yeah.
I love my mom so much. But the brick I have on my head, or I had on my head that I think you're currently going through is, I got to do this on my own, and I don't have enough money to go and invest and build a big team, and I need to hurry, hurry, hurry, make money here. Then I'll bring that money in, then I'll take some of that money and I'll hire somebody.
Then.
Then everything will be okay. So that's where I was when I hired John Boem. I was 26. And John Boem says to me, you know, at the time, $500 an hour is a significant investment. And even though I made a million dollars that year, like, take home a million dollars after taxes, I still was afraid to hire somebody to help me run my company. Like, that's how crazy it was. Like, you're making money. Like, you are making. I don't know how much you're making, but you're making enough money to do that hair. You know what I'm saying?
I'm. Yeah, I'm clearing over a million.
Okay. And you don't have an ops team. This is the craziest thing. So this. This is. This is how I look at it now, right? So John Bohm says to me, he goes, you have a homework assignment. This is the first time I meet with him. I sit him down. I sit down at Starbucks, and he says he goes through dismantles my entire life. Could read me like a book, like a good coach. And at the end, he goes, all right, this is what we're going to do. You're going to go home, you're going to go hire somebody this month and do not come back here until you've hired somebody. If you and I are still meeting next month, it means that you've hired somebody. If you haven't hired somebody, you better postpone this meeting. So I go back to the meeting a month later. I walk into Starbucks. He gets up immediately, and he says, get the f out of here. You're fired. Before I could even, like, before the door closed behind me, he's like, you're fired. Get the hell out of here. You're never. You and I are never working together ever again. I was like, what? What? And he could tell by the way I was holding my composure, how my shoulders were sagging. He knew that I did not do my homework. He knew that I was still in that fear mindset. And so he's like, you need a daddy to tell you what to do? Is that really what you need? You need a daddy to tell you what to do, you little bitch. I was like, apparently. So he tells me to get out my phone. So I get out my phone. We put an ad on Craigslist right there. I begged him, like, please, like, I'll do it right now. Let's do it right now. He's like, let me just tell you something. You're paying me to babysit you. You're a child. I'm gonna. You're gonna pay me $500 to babysit you, to do the homework you should have done on your own? And I needed that. I needed that. I've had a lot of people in my life that needed to, like, shake me loose from this, like, old mindset that I had that was given to me by my parents. Now, again, I gave my parents a lot of credence. I gave my parents a lot of respect. They gave me a lot. But there's a point where I outgrew my parents as. As all of us should. Okay? So I put an ad in Craigslist and I hired a girl next. The next day, like, literally it was Saturday. I hired her on Sunday. This girl now, fast forward 16, 17 years later, runs her own construction company, etc. Etc. But I didn't find out until 30 days later, I hire her. It was the first person that responded to the ad that spoke Spanish. So I need a Spanish speaker to just pick up the phone for me in my construction company. Okay? So she starts on Monday. She's there Monday. We're working out of my house. This is before I was ballsy enough to get an office. You know, it's like, let me work out of my house, because that's efficient, you know? And there's some truth to that. For, to a certain degree, within a week, my business had tripled. A week. Why? Because there was not a phone call that was missed. An email. Email that was missed in construction, which is what I was in. People want an estimate right now. They don't want you to call them back tomorrow. It's a bad look. And so I was sitting there basically getting calls coming in. Hey, I got an. I got somebody told, you're a me or you're a great contractor. I'm getting referrals, which is the greatest lead of all time. And I was picking up the phone the next day. Doesn't seem like a big deal. In fact, I thought it was this great posturing mechanism of like, well, look how busy I am. And I could then charge more money because you see how busy I am. It was the opposite. Like, customers want the phone to be picked up right away. They want to be treated. They want you. In fact, it was better to have an assistant picking up the phone instead of me right away because they were like, okay, this person's going to be professional. I'll be able to communicate with them about the project, all that kind of stuff. She. I land a massive contract with a company called Open Door. Open Door was just starting. I was their first contractor. And the first phone call that came in was to my freaking phone that Anna Hot. That Anna picked up. Wow. I would have missed the call. And I. Anna calls me, she goes, hey, I just want to let you know there's a company called Open Door. They want to meet with you. I just picked. I just talked to him. I was like, okay, I don't know who Open Door is. And I opened up three states for them. And that one hire changed my life. That one freaking hire changed my life. $3,000. Then this lady changed my life so much, she had no idea what she was doing in construction. She only spoke Spanish, and she had a massive desire. I found out 30 days after I hired her that she was running away from an abusive, physical, abusive relationship for her and her children. She was fearful of her children getting killed by her ex. And she was in California when she looked at my Arizona ad and she said yes to the thing, Packed up her kids in her car, drove there that night and slept in a hotel until she got her check from me to go get. Not a hotel, but an apartment. I bought this girl a house. I took care of this girl. And one thing I've learned about my responsibility is I was not put on this earth to pay freaking bills. I was put on this earth to help other people pay their bills. I'm a workhorse. I will die of a heart attack. That is my duty. That is my job. That is my responsibility. I care more about how many people feed off of my organization every single month than I do care about my net worth. Somebody told me my net worth the other day. I was like, okay, cool. But how many mouths did we feed today? So think about this. 600 employees. The average employee has four people in their family. That's 2,400 people that rely on a paycheck from my organization. 2,400 people eating three meals a day. That's roughly 7,500 meals are fed every day. Because my companies exist. That is more important to me than my stupid freaking net worth. And so what you're doing is you're prohibiting yourself from blessing all these families and these people that rely on your grit, your tenacity, etc. So for me, I would go to. You need an OPS person, right? Okay. I could find you the most incredible ops person on the planet in 14 seconds because, okay, email my ops girl. Her name is Molly pacemore.com. email her, say, hey, Pace's friend. I need somebody who's want can be an operator for me that is trained to do what you do for Pace. Molly has her own little, like, training course. She trains people how to work as an operator like she does inside of my business. She's got, like 400 women that are sitting there waiting for somebody to hire them that are like, I know exactly what to do. I know exactly how to go build somebody else's business from the inside out. It is that fast. And what will happen is, let's say you go hire this person at $5,000 a month, $6,000 a month, 7,000, whatever it is, okay? You will immediately get a 10x return off of that almost immediately. And if they're not a good fit, you'll know in two hours. Say we're not a good fit. I need somebody else. Boom. Find that next person. But I think you're me and you both. When we have that brick on our head, we're robbing a family of the gifts that we were brought on this earth to give them. People weren't born the way you were. They weren't born the way I was born. I was born different. I know that you were born different. You know that I meet a lot of people. They weren't given the gifts that I was given and the gifts that you were given. The gift of communication, the gift of understanding, the gift of storytelling, the gift of charisma, the gift of going out and having. You're tenacious, you are relentless, you are unreasonable. Not many people are built that way. Less than 1% of people on the planet. Less than 1% of 1% are built that way. There are people praying right now, literally, like Anna was praying for me. There's people praying like, I need an opportunity. I need a place that I can call home. And you having that brick over your head is robbing that person from getting their prayers answered.
Oh, my God.
So anyway, thank you, face. Yeah, you need it. You need. You need. You need somebody to run and handle your business. I mean, the reality is I met Tony Robbins house three summers ago and I asked Tony a question. I said, hey, at what point did you start saying it's not okay to have more ideas and more, you know, visions? And I'm a visionary. I see things not just in color. I see things in 4D. I see things 70 years in the future. I see every little way that things are implicated. I see relationships and how the dominoes. And I'm sure you see the same thing. Our brains are symphonies, okay? Most people's brain can handle one instrument. The flute or the cello or whatever. You and I, full on symphony, okay? Full on symphony in our brains. So Tony says, did God put you on this planet to say no, or did he put you on this planet to figure out how to say yes? I was like, obviously the last one.
Yeah.
And he's like, well, then you need to figure out how to hire more people to handle your dreams and your visions as long as those dreams and visions are not, you know, dragging down the current organization. So, for example, if I'm buying real estate, it would be a very easy vertical to add. I'm going to lend money to other people that are doing real estate. So I'm going to have a lending business. Okay, cool. Well, I have a dream to go do that. Cool. Then go get the people to do it. You don't need to be doing literally any of that work, which is crazy. Like that. I'm saying this now and I'm proof of it because I was in a moment where I was like, but what does that look like? And how does that feel? And oh, my gosh, payroll. And what if they don't work out? They won't. You will hire five people to get a superstar. You will have to fire four People to get to that one person. In fact, when you're really bad at it in the very beginning, you might have to hire 12 bad people to get the one person that just figures it out. And that's scary. So people don't do it just like anything else. It's like everything worthwhile in your life required you to do some shit you did not want to do. Like be on camera, run a podcast, right? But then you run a podcast, you get to meet incredible people that have done cool things. Like, you know how to do hard things. So figure out how to do that hard thing. Go hire somebody. And what's crazy is they will figure out things for you. You won't have to sit there and babysit. That was a lie I told myself. Like, I don't have time to babysit, and I don't have time to do that. Are you kidding me? Like, this guy runs the whole gosh dang company, right? This whole podcast studio. He runs the whole entire thing. Where are the owners? Joe Polish. Shout out to Joe Polish. Where are they? Where are they? They ain't here. He runs it better than they ever could, right? So who. Who is that person? They're sitting there waiting. They have a 9 to 5 job. There's somewhere out there right now in the world, maybe Arizona, maybe not. And they're sitting there going, why has Hannah not hired me? And they'll take your company, whatever it is that you're doing, product, service, sells, whatever, they'll free up. Let's say if I could free up 10 hours of your week every week to go create something new, how much more money could you make?
A lot.
A lot. Okay, so here's the next brick that was on my head. Okay? I was so reluctant to hire somebody, and after about a year of therapy, I realized what my problem was. Okay? It's very basic, very simple. My problem was that I was fearful of the amount of work I was gonna have to do during the time I was saving. Okay? So here's a good example. January of last year, I hired somebody to do something weird. And they're on my. They're full time on my team. I looked at my calendar. Molly, my operator, her and I, every year at the end of December, December, we look at my calendar backwards, and we look at 100 things that I've done. Literally 100 things she has to go through, and she has to count up 100 things. She now has a VA do that, but she counts up 100 things waiting in the airport, doing the such and such Talking to this person in this meeting, blah, blah, blah. And she literally lists out 100 things that I do. And. And then before our meeting, this is once a year, at the end of the year, she says, my job is to take 80 of those 100 things off your plate or find a better way for those things to get done so you never have to do them again. Imagine if somebody did that just one time a year for you. Imagine. Okay, well, here's the problem. If you now save four hours a week or four hours a day of mine, the biggest fear I had is, what the F am I going to do during those four hours you just saved me? It was much easier just to do the things I was used to doing and just keep grinding and grinding and grinding and grinding and like, lying to myself that was doing something. But the reality is somebody could have done those four hours worth of work way better than me. So it was really hard. One of the things I hired for this year, Molly's like, why are. Why did you go to Home Depot? I was like, well, because my wife thinks it's hot that I hang the pictures. And my wife thinks it's great that it's this, that and the other. And bubble bun, she's like, no, your wife thinks it's hot that you have built a business that gives you freedom. Okay? Your wife knows you're a contractor. She doesn't need to see you hang a picture every gosh damn day or switch the light bulbs out. We need to hire a full time handyman that just travels around with you, drives you around, takes care of all the things, fills the refrigerators with drinks, make sure everything's taken care of in the house, air filters are done. Literally a full time handyman. I was like, okay. But I was hesitant to do it because I was like, well, what am I going to do with that extra 20 hours a week? And Molly says, I don't care. Sit on your gosh damn couch and do nothing. But you shouldn't be doing any of this other stupid shit. You shouldn't be driving yourself places. You shouldn't be doing this. You shouldn't be doing this. And sometimes you need that internal person to, like, really respect your time. And so I hired a guy named Nathan last year for five grand a month. That guy saves me 20 hours a week for five grand a month. 20 hours a week. That's 80 hours. Now the. The brick I had was, Now I've got 80 hours a month. What do I do with that? And being really intentional about, should I spend 20 hours here, 20 hours here, 20 hours here,. 20 hours here, et cetera. That was a new world for me, right? New level, new devil. The new devil is, should I just do 80 hours more of work, or am I okay to go out to my house in Montana for a week and not even think about work? Am I okay to put my phone down half the day? What? Like, that's the phase of life I'm currently in right now is figuring out how to get to. How do I get through that next level and live my life like somebody who's worthy of a billion dollars. Because the person who's worthy of a billion dollars is not thinking, how do I work every minute of every day? That's not how they're thinking. So, you know, I think the biggest reason why people are afraid of delegating is because they're like, well, what am I gonna. What am I gonna do? So I would write down. This is what I wrote down. Okay. Molly and I do this too. Okay. We will open up this notebook. I wish I brought this notebook. This is such a fun notebook for me to show people. I write down all the places that I uniquely me, only me, spend my time and money is made. Nobody else but me can do that thing. Okay, so what's a thing for you in your life that's like, only Hannah could do that thing? Probably podcast it out. Okay, cool. What else?
The high level relationships I manage.
Okay. What else?
The visions I create in my head.
Okay. What else?
Leading my. Well, that's my brick. I feel like I have to lead my team, but I want to find someone who can lead my team.
You need somebody. Find your team. Yeah, you need somebody can do that better than you.
Yeah.
Way better than you.
Yeah. But mostly just the. The content that, like me, the. The things that are so unique to me is my. My communication, my relationships with the people in my world. Producing content.
What if you could do that? 20 hours extra per week. What would that bring? Would it bring you more money?
Yeah, I wish that's all I could do.
Okay, so what's keeping you? Hiring an ops person. Yeah. And going through 10 bad hires to get one good person. That's what's stopping you, right?
Yeah.
And so that is the brick I had to go through last year of just going through my calendar and being relentless about my calendar and knowing, more importantly, where do only I operate in my zone of genius. And I have 26 things that are like, nobody else should touch these 26 things but me. And conveying ideas to the Team in the way that I articulate them and the reasoning behind how this is connected to such and such and why this is impactful for this thing. Nobody can do that better than me. So I go into the office once a week, once a week for two hours. And I just do. We call it Pace's vision dump, where I literally just dump my vision on the whole entire team. And then my operators take that and go, Pace at this, this, this, this and this. And then they make it happen.
That's insane.
It's insane.
That's amazing.
I know. And I want that for visionary to visionary. I'm grateful for hanging out with other visionaries. You know, I feel like I rarely have a bad idea. I have bad ideas, they just don't come out of my mouth, right? But by the time they come out of my mouth, I know they're gonna make money and I know they'll impact these other verticals that we're already making money on. Like, for example, I'll give you a good idea. I'll give you some, like, things that I do. Okay? So I've ran my community, 30,000 people in my community, and we did $20 billion in transactions last year. It's insanity.
That's insane.
In the slowest year in retail real estate in 35 years, my community did more than most brokerages did. And most people are not even licensed real estate agents. Like I'm doing on off market real estate, all creative finance, $20 billion in sub 2 seller finance, lease option stuff. It's insanity, right? So we've done that in five years. So I launched that June of 2020 during COVID I launched my community and I wanted to do this like five year anniversary where my wife and my kids get in my Airstream, my little like silver Airstream and travel the whole country. We do 50 states in 50 days. Okay, who on my team can do that? Nobody besides me. Yeah, I'm. That means I'm gone away from the office for 50 days. But what does that do? How does that make my company money? Well, what I was going to do is I was going to go 50 states, 50 days, and I was going to look for the most creative deal that was done in that state in the last five years since the inception of the community. So I was like, I was going to hold a massive meetup every single night in every single city and just grind and essentially create the content around 50 different meetups where a month before I show up to every location, everybody in that location, thousand plus people, all submit their Most creative deal, then that location votes on the top three. So by the time I get there with my family, I'm being presented of the top three deals in that state. And then I vote and I go, that's the one. And that becomes the king of creative finance in that state for the last five years. What does that do for me? Well, it gives me the ability to get in front of my people, talk about my lending company, talk about my title company, talk about the things that I'm. The other services that I have available for them to make their lives easier. Maybe I can do a book signing, I can do whatever. But getting out the best algorithm on planet Earth, F. TikTok, f Instagram, f YouTube, f Every single social media platform and their stupid algorithm. The best algorithm on planet Earth is the word of mouth. And so where does word of mouth come is when I'm face to face with people. When people meet me in person, they're like, hot damn. Like, you really show up. I will literally talk to 700 people, shake their hand, memorize their name. Next time I see them, I'll remember their name, their kid's name, their last deal they did. Right. That's a superpower that I have. Nobody can do that but me. And so when you want to build a community, just because you have a paid environment doesn't mean that's a community. A community is where you know these people, you make money with them and they have insane results. And you, you actually meet them, they've met you. That's a community of people. And so for me, I'm like 50 states, 50 days. That's where I should be. Okay, can I be away from my business for 50 days? The reality is I'm at a point where the answer is yes. It's actually better that I'm not there for 50 days because I've gotten to a point where my operators are better at running the business than I am. And when I come into the business, I mess stuff up. That's the weird. That was a weird transition. You've got to fight through that. You have to get through that. And so does everybody else. Get, this is why 92% of business owners, 92% will never hit a million dollars a year or more in revenue is because they can't get past that brick of, I gotta hire an ops team and I gotta get. I gotta get that person that's better at running things, better at things than I am. You should only be on the front end. You should be Elon Musk. Right on Every podcast imaginable. You should be running Doge. You should be doing all the things, all the content on X all day long. You should be writing books. You should be creating new ways and new pathways of communicating to your audience of how you can help them get the results they're looking for. If you're sitting there coordinating everything and communicating and doing all the things and whatever else. Like, I wake up, I look at my calendar, I go, oh, cool, I'm doing a podcast with Today with Hannah. I didn't set any of this up, right? You even need somebody doing that for you. I mean, they do a good job, but you need somebody booking a solid guest, taking. Oh, my gosh, you need a lot of stuff.
I do. I do. Yeah. And I see. And what you just said, like, being the Elon Musk is exactly my vision, and that's my zone of genius. And that's where I'm happy, you know, that's where I thrive. And so it's. I've. To this date, I've hired always from the bottom, you know, like, okay, I need an assistant. I need someone to answer the phone. I need something, you know, but now I need to. I feel like I need to hire from the top. I need to hire.
You need somebody that's 12 grand a month. You need somebody that you're. You're scared to hire and spend that kind of money. Like when I hired. So Molly on my team, I think she's Molly. I pay her a couple hundred thousand dollars a year, but then she also has equity in our companies, and then she gets profit share on my real estate, right? So, like, for me, I look at Molly, I'm like, if you're not worth $5 million in 10 years, I failed you. Right? Like, that quality of pay needs to go into that person. So when you talk about sacrifice at the beginning of the podcast, when you're like, well, what sacrifice did it take? Well, let's think about this, okay? I. I've had good years. I'm not. Taught me mellow. I don't. I haven't sold the business for $250 million. And I'm not Robert Kiyosaki. I'm not a billionaire, but I've made. I've taken home 15 million in a year and paid no taxes on it. So, like, for me, that's like somebody else on the Phoenix Suns earning a check for $32 million and walking home with 15 million after taxes. I made and took home $15 million. That did not impact my life whatsoever versus making, let's say, $2 million in a year. Okay, at $2 million a year, I'm living an optimal life. I, I have a home in Montana, I fly whatever I want whenever I want. We eat what we want, we drive what we want, we wear whatever clothes we want, wear whatever watch we want, whatever the heck we want. At $2 million, nothing else above that is ever going to change your life. And though where I got that idea from was Dave Chappelle when he walked away from the Chappelle Show. You're too young for this probably to remember this. I remember the show, but, okay, so it was a prolific time, right? And he walks away from the 50 million bucks and he made a comment, he says, well, the reality is like, $50 million versus, like what I'm currently worth did not change my life at all. And I made a comment to one of my really good friends, Jerry Norton, the other day. We're up in our. He lives a mile away from me in Montana. And he says to me, he says, pace, I'm just. Honestly, if I could just tell you the truth, I'm really jealous of what you're accomplishing and all these people you get to meet and. Da, da, da, Mike, Jerry, you're a millionaire in the bank and you're a billionaire in the home. You've got 10 kids, all healthy, all alive. Your wife is obsessed with you. You are a billionaire in the home. Like, take inventory of all the things you have in your life. Making an extra $5 million a year is not going to change your life. So the reason why I say all of this is because what some people would look at as sacrifice, I look at as something that's so nominal, which is I'm giving ownership of these companies to the people that operate them and I'm turning them into partners instead of employees. I never use the word employee. They're team members. Molly is my partner and she runs the business. And she'll even text me and go, please don't ever do that again. Please don't ever do that. You should never. Don't touch that. Please stay out of that. Da, da, da, da, da. That's what you need. High level visionary needs somebody that is your no person. And that person deserves a percentage of future ownership of that company, whatever that looks like, right? And it's not just 12 grand a month. It's 12 grand a month plus 10% of the company. And if they stay with the company 10 years, then it might be 20% of the company because you will have the Ability now to go create a new company, a new, new thing. You are what I call a golden retriever. Okay, I'm a golden retriever too. What's our job? Our job is to retrieve the gold. It's to get out of the cave. It's to go like, you know, I see all these. I see all these housewives that like criticize their men. Oh, my husband works so high.
He's.
You know, you've. You've probably even have some that are your friends that you're just like, shut up.
I can't.
I can't either. And what it is is they. These women want to drive Escalades and drive the things and have the fancy things. But they also, I'm like, your husband cannot kill the deer if he's in the cave. Tell your husband to leave the cave to go kill the deer. Like, he can't go get the gold if he's stuck in the cave with you all day long. If he works till 5 o' clock and then you have him locked in a cage when he gets home at 5 o', clock, then expect to drive a minivan, a used minivan for the rest of your life. Because you need that guy going out there grinding all day long. He needs to retrieve the gold. You can't retrieve the gold if you're sitting there organizing everything, managing the gold. Your job is to go retrieve the gold. There's a new business out there for you. There's a new idea out there for you that you haven't had that conversation yet, right? So for me, like, I wanted to for the longest time, start a title company that did creative finance all over the country. Like, I wanted to standardize sub 2 seller finance lease option. I wanted to standardize the bullshit that everybody deals with in the real estate industry. And it wasn't just the idea. It was, I had to go to a mastermind and spend time with somebody else who was in that. Masterminds, $100,000 a year mastermind. That was high enough level attorney. That was like, I can do that with you. I heard that was your dream. How could I have ever made that happen without that guy? And he now runs, he runs the company, not me. What do I do? I promote the company because that's my job. That's your job. Your job is to get eyeballs on the product and the service and get people excited about the mission that you're creating. How can you do that when you're managing the product?
Can't. Very hard.
So you're working very Hard to not do your job right. And that was a hard thing for my team, too. My team, we have to have meetings every six months or so of, like, what is Pace's job? Just like, Grant Cardone. What's his job? That. Oh, he's the golden retriever and he's the promoter. Right? That man does not manage one thing. I have been to his office a dozen times. Jared Glant. Shout out to Jared Glant. And Sherry is his Molly. That woman runs everything. Everything. She runs the culture, she runs the employees, she runs the products, the services. She runs support. She runs everything better than he ever could. And he sits there and he's like, what do I do? And they go, get out there and promote the company. You leave the office. And I was like, oh. So he's like, Ronald McDonald. Like, his job is to make sure people know that McDonald's. That McDonald's has the Big Mac or the McRib or whatever coming back. Like, his job is to get on the billboard and say, come buy my hamburgers. His job is to not make the hamburgers at all. And when you hang out with people, you are hanging out with high level people. So you see it. They're not managing anything. They're promoting everything. So I am jealous of you. I'm jealous that you get to go through this really fun journey over the next 12 months of really breaking through what I believe is the most important brick to get off your head. It is the most important brick. Everything else is nominal. You'll never feel. You'll never feel more accomplished than this next brick that you're taking off your head. You'll take a hundred other bricks off your head over the next 10 years, and nothing will be more impactful than this brick that you're currently dealing with.
Thank you.
Yeah.
I really needed to hear all that today.
Yeah.
Oh, my gosh. What keeps you going? Like, what? You know, I have this relentless drive in me too. And people are like, why? Right? Why? If you have it all, you could just stop whatever. I'm like, it has nothing to do with the money. It's what keeps you going.
I was born with it all. I was born with, like, take everything from me, take all my money, take everything, take all my assets. What I really have at the end of the day is the ability to create. Okay, that's crazy when you start thinking my job is to create. I create things. You are a creator. That's your job. The asset I bought, the company I built, the thing I bought, the blah, blah, blah. Blah, blah, like, nope, that is not where I get my joy. My joy comes from creating things and solving solution or creating solutions to problems other people couldn't solve. Good example. June 10, 2023, I get a call from a good friend of mine, Dan Fleischman. Dan Fleischman goes, hey, I have a guy that needs a loan. He's going to kill himself. He's been going through something really, really bad. He called me and said he's going to buy a gun today and blow his brains out. Is there any way you can call him and see if you can give him a loan? I go, sure. For you, anything. And why, why did Dan call me? Well, one, I'm in his mastermind, right? He knows who I am. So get yourself in the right gosh dang room. I was the person that refused to pay for anything. And now I'm like, quarter million in one mastermind, 100,000 in another mastermind, 55,000 another one, and 40,000 in another one. Like, getting in these rooms of high level people is obviously, you know, that cheat code. Um, so I get on the phone with this guy, his name's Matthew Lang, and he owns a company called the Plant Guy. Insane company on hgtv. He's on like Formula. One uses him. Topgolf uses him. Everybody uses him. He does artificial plants that look so effing real. It's uncanny. It's insanity. He has multiple patented products, but he's a visionary. He's like you and he's like me. He creates magical shit and he inspires people in social media. You go look up the Plant Guy right now in his social media, you're like, how did this guy, two years ago this summer was so close to just blowing his brains out. How did this guy. From the outside, it looks like everything's figured out, right? How did this guy get to that point? Well, he's not meant to manage money. He's not meant to manage employees. You're not meant to manage money or employees. You know that. You're inside of you. You're like, get me out of all that. So I call Matt and I said, matt, what do you need? He tells me the story. He hasn't paid sales tax in five years. He's behind on payroll taxes, which means he hasn't even paid his employees taxes to the irs. Like, that's federal. That's like, you're going to prison for that shit, right? He's like, I don't know when to take a paycheck. I. I don't know Money. I'm. I'm taking deposits from people on projects today to pay for shit I took projects on a year and a half ago. Like, I'm in a bad situation and I don't know how I'm going to recover. Five years prior to this, a payday loan company calls him and says, hey, we'll give you a $50,000 loan. Well, this $50,000 loan costs him like, I think it's like 200 grand a month in interest. It's like insanity. $4,000 a day is what he's paying in interest on this fifty thousand dollar loan. So I come in and I create a really creative solution. I said, oh, this is amazing. I have a cfo, I have a coo, I have a. This. Why don't we use my to come in and run the back end of your company. Give me 50% of your company. I'll renegotiate your IRS debt, I'll renegotiate this, I'll fix this, I'll solve that. We'll get sales up, we'll blah, blah, blah, blah, blah. In 20. Not even 20 months. In nine months. It's now coming on 24 months. But in nine months, the company had been completely turned around. Went from losing $120,000 a month to paying off all its debts. And this guy sends me text messages every single week. Like, you changed my life. I am in my zone of creation. I am creat all day long. I feel liberated, I feel whatever. So really, what keeps me going is living my purpose, which is being a creator. Right? God made us in his image, which means, is God a creator? Yes. We were meant to create. So you were put on this earth to create solutions for people, create opportunities for people, create new products, new services, new ways of doing things. So the way I keep going is I do what I. I wake up in the morning and I'm compelled to do the one thing which is created and where people get stuck. Like, you know, look at Jamil, right? Addicted to opiates or addicted to whatever. Jamil was not in his zone of creation. He's a creator. He's a visionary, right? He's meant to be in that zone. So same thing with you. Like, when you feel you're happiest is when you have an idea. You articulate that to somebody and that somebody says, holy Hannah, that would change my life. And you're like, oh my gosh, I have something inside of me, right? So when you get to exercise that muscle, that creation muscle, that's the thing I'm sure that keeps you going. And then also as you create things, as a divine creator, somebody who is like, I create good things that change people's lives. You, Hannah, I imagine, get what I call a helper's high. You get high when you help somebody change their life. It's like heroin. I don't know what heroin feels like, but I imagine it feels just like that when somebody says, hannah, you changed my life.
Yep.
You did the thing. And you're like, I just did what God told me to do, which is create. And I'm not a. I brought up God today in this podcast. More. And I've brought him up in 10 years of my entire life. Com. Maybe it's something I drank this morning, I don't know, but it is, it is. You know, as you, as a creator, is your responsibility to get everything off your plate to go create things. That is your responsibility is not, hey, this is cool. It is a. It is a responsibility for you to do exactly what you were put on this earth to do. And every minute that you're not doing it is. You're wasting your gift. And what's scary to me here, I operate out of fear. People are like, oh, I'm, I'm motivated. I'm like, I am scared. I. I operate at a pure fear all the time. Okay? And here's what I mean by that. And I'm sure you do too. To a certain degree. I'm fearful of being anything like my parents. Going to bed at night, angry at each other, wondering, hey, don't touch the thermostat because that's going to cost $70F, that life. You know what I'm saying?
Yep. That was my life.
I want to have nothing to do with that shit. I can't go to my parents house because my parents are like, it's summertime and their thermostats at 80 degrees. What? I'm 40 years old, bitch. I want to have, I want to live in 65 degree temperature. Like I'm freezing myself out. And if it cost me an extra $300, my electric bill, so be it. Right? So it's like those things scare me to death of watching somebody spend their entire life. So I had this vision a while back, and it was this vision of, I'm in a hospital bed. So imagine you in this hospital bed, okay? You're laying in your hospital bed. You're on your last breath, you're dying. The monitor, you can hear it beep, beep, beep. It's going slower, right? You're about to die, your heart's giving out, and everybody that you've changed their life is in that hospital. How many people are going to be in that hospital? How big of a hospital hospital do you need? I need a freaking stadium. I know that. And I can be cocky about that. I know I did what I was meant to do. I know I did. I can confidently say that you would have to knock down 50 freaking acres of the people's lives that I've changed to get them to fit in one room if I'm dying. So that's the first part of my vision, is like, who's in my. Who's in my hospital room grabbing my hand right before I die? Who are all those people? And how many people are there? They just want one second with, like, you changed my life. I've had people, Hannah. I'm sure you have people like this, too. People have come to me and said, you've made me so much money that my wife and I decided to have two more children and bring two more souls onto this planet. That's cool shit. Oh, cool. You sold the company for a billion dollars, dude. I'm making people have babies. You know what I'm saying? I'm doing some cool shit. So that's part one of my vision. But the second part of my vision is, as I'm about to die, this ominous, like, faceless figure comes in, has a hoodie or, like, a cloak. And he walks in, not demonic at all, but, like, some somewhat angelic. And he comes and he says, pace, I have this little vial of blue liquid. And if you drink this vial of blue liquid, I will give you one day of your life back. How much is this blue liquid worth to you? How much? What is it worth to you? What is the answer?
Everything.
Everything. Everything is the answer. Everything is the answer. To get one day of your life back, Hannah, is worth everything, everything you've accumulated your entire life. Just to get one extra day back is worth everything for one day. That is the right answer. Now, as you obviously take the choice, you say, take all my money, take all my stuff, take everything away from me. I'm obviously dying. I just want one day back. And you take this vial of liquid, you start drinking it. This angel, or whoever it is, says, oh, oh, I'm so sorry. I should have told you this before you drank it. The day of your life you're getting back is going to be a random day of your life. Revisit it. You're not going to get another day you're going to have to go back to a random day, wake up at the same time, live in that body, but watch yourself make the decisions you made that day like a movie. You will not be able to make a decision, change anything, alter anything, but you'll be able to smell, taste, hear, speak everything that you did that day. Are you. Would you be happy if that day was a random day five years ago? Would you be happy if it was a random day 10 years ago? Would you be happy if it was today? And so that's the way I live my life. If I have to exchange my day if I have to exchange today, right? I date my daughters every day. I love on my son every day. I do man shit with my son every day. I make sure my wife knows how much I love her every day. And it's six, seven, eight hours that if for some weird reason I have to go and Groundhog Day that day over and over and over, like I'm Bill Murray and I watch that thing go over and over and over, I would be grateful to have that day every single day. And other people, they don't. Okay. What they do is they do the same over and over like that. Like, they don't understand their mortality. They don't understand, dude, you're gonna freaking die, okay? Just three weeks ago, one of my good friends from high school driving down Val Vista and Southern, just right there in Mesa. I'm a Mesa boy, Valvista and Southern. He's driving his. His two daughters to school, okay? And a guy who's driving, he just stole a car from a. A con. A construction site is peeling out, going the opposite direction. It's not even in. In an intersection. And this guy is trying to, like, evade police or whatever and drives head on to my friend's Suburban, kills him and his daughter. This is literally a couple of weeks ago. I have a friend of mine, his name is Philip. Shout out to Philip. Just blew his brains out a couple weeks ago, okay? People are going through people. Life is hard, life is challenging. Life is all the things, right? And so I know you. You're at an age now where you've had people die. You've probably had some people kill themselves. And we're the lucky ones. I think we. We are the very, very lucky ones. And so I think what is so fun also is that I get a. Okay, here's the last part of that question of, like, what keeps me going? I think also I realized that every one of us has an opportunity switch on our back. So think about like a light switch. Is there a part of your back you can't touch? Okay, there's a part of my back I can't touch either. So I'll tell my wife, like, hey, we scratched this part of my back, right? I can't scratch that part of my back. Imagine there's a switch, okay? And that switch is the. It turns on the best version of yourself, right? So you turn that switch on. Guess what happens every time you lay down at bed? In bed, you lay down, the switch gets turned off. The next day, somebody has to come and turn that switch back on for you. Your wife, your husband, your boyfriend, your whatever, your best friends, the people you're hanging out with, your mentors. Somebody has to go behind you and go, hey, I believe in you. I love you. Let me turn your switch on today. Let me tell you something that's going to keep you going, because I believe in what you're doing, whatever that is. Somebody has to breathe life into you to turn that switch on, right? That you can't reach yourself. And it's shown up in your life a thousand times. Some of your best. Maybe something Tommy Mello said to you, Robert Kiyosaki and all his lunacy probably said something to you that inspired you, turned the switch on for you for that day. And so for me, every single day, I'm going around and tapping the back of everybody I possibly can meet. Let me turn your switch on. Let me turn your switch on. Let me turn your switch on. And when people are around me, I am a. An infectious disease. I make people believe in themselves more than they ever thought they could believe in themselves just by spending 13 minutes with me, because I know how to reach the back of people and turn their switch on. And that watching somebody's face light up, watching a tear come down their face, because now they can see a different version of themselves. Because I was able to reach that part of their back. Oh, there's nothing greater than that to me. It's why I win. Nobody will ever beat me because I care more than anybody else. You know, I have, like, in my real estate industry, people like, oh, I'm the best closer. I'm the best closer. I'm the best closer. First and foremost, congratulations. You'll never beat me because I simply care about people more than anybody else. That's all my. That's all I am. And magically, it took a while for that to compound in my life. But for me, for a long time, I'm like, why do the nice guys lose in my 20s, I got taken advantage of. I got stolen from people, like, people. I'm sitting there trying to turn their switch on, and I'm giving money and I'm doing this and. And creating alliances and all of these types of things. I thought, man, nice guys finish last. No, it just took a little bit of time for my cement to dry and for my walls to be built, my empire to be built. Just took a little while. And now I have the strongest empire because I care about people more than anybody else. You ever meet somebody that's a Pace Morby fan? They'll say, I've met him. He's looked me in my eyes, he's given me a hug, he remembered my name. And I'm not talking 500 people. I'm talking 50,000. A hundred thousand people I've met, shook their hand, met their kids, talked to their wife, thank them personally, remembered their name. And so there's just something magical about being able to do all that.
You're magical.
You are, too.
Thank you.
You are, too. You're magical. And. And what's tough is that, you know, maybe you needed me to turn your switch on today, but you are as. As a friend. Friend to friend, visionary, divisionary. There's somebody out there waiting on you to, like, remove this brick from your head that you have in the next brick and the next brick and the next brick. And what's tough, Hannah, is that a lot of the work that we do is in the invisible, right? And so, like, as visionaries, we're very used to being on camera. Maybe you not so much because you've been hiding away from the camera for a while, but I'm very used to being on the camera. And so you could easily go, well, nobody's watching me. I'm not doing the work in front of people. And so I see a lot of visionaries that refuse to do the work in the invisible, that shows up and they get. You know, what do they say? They say, the quote is, what we do in private, we get rewarded in public. There's a lot of crap you have to go through in private. And one of these big private things that nobody's going to see how much crap you're gonna have to go through is finding an operator that is like, I am Hannah's biggest fan, and I'm gonna make sure that she gets to the top of the mountain. I'm gonna be her Sherpa. If you're a Mount Everest fan at all. Do you ever watch Mount Everest? Oh, go. And. Oh, my I'm so. I'm obsessed with Mount Everest. And so these Sherpas, it's so interesting that these people go to climb Mount Everest. They have these visions to be the top. And they can't do it without a Sherpa. Do you know what a Sherpa is? Okay, so there's a town in Nepal or a part of Nepal where the Mount Everest is that there's a group of people that have been. Are born, and they live at such a high altitude their whole life that their lungs are used to that high altitude. And they can stay on Mount Everest longer than any other human alive because they were adapt. They adapted to that environment, their whole upbringing, right? They're like, they have evolved, okay? They're called Sherpas. And what happens is if you want to go to the Mount Top of Mount Everest, you're not getting there on your own. You have to have a Sherpa. You have to. And not only that, you have to have a company of people that are like, have 15, 20 sherpas. And so here you are, Hannah going, I know I'm supposed to be at the top of the mountain. I know that I'm supposed to be this person putting a flag and, you know, doing something triumphant and doing something magical with my life. You're not going to do it without a Sherpa. And everybody that's tried has died. Go watch a Mount Everest documentary. It will change your life because there's so many parallels in regular life. So like I. My event, we have every year squad up summit. This year, I have the first woman that summited Mount Everest ever. Like, the first woman that ever touched the top of Mount Everest is coming to the thing. I'm more obsessed with that person than I am with. I've got Jordan Peterson coming and Dean Graziosi and David Goggins. I'm like, those guys are cool. She's the best. And she's going to tell the story about how she tried to do things without a Sherpa and how she failed over and over and over. So you are my new Netflix special. Meaning I'm going to watch you. I'm going to see where Hannah is in a year. And everybody else is going to be watching you, too. You shouldn't have zero bricks on your head. You just shouldn't have this current brick on your head in 12 months. In fact, you should be done with it in three to six months.
I will.
You will.
It's funny because everything you just said resonates so much about the helpers. High and helping other people. And I have. I'm such an empath, but also with insane drive. But I know that I actually was on a plant medicine journey because I was suicidal when I was 21. I went through all this transformation. I spent the last 12 months really just diving into my core and healing and, like, who am I? What am I? Why am I all those things? And I went on a medicine journey, and. And I'm. I. My parents were, like, really Christian religious people, so I hated religion. I had a very complicated relationship with God for a long time.
Me too.
Really?
Oh, yeah. I don't go to church.
Yeah.
You wouldn't tell by how often I talk about God, but I don't talk. I never talk about God. I. The church, the religion, it turned the whole thing turned me off. The people in the church turned me off. Like, all that kind of stuff. I under. I understand. Maybe not as much as what you went through, but I'm on the same page.
Yeah. Yeah. So that was me. It was just like, where is God? God never comes to help me. And my parents just gave God all the credit or, you know, didn't see my issues or problems or fears because it was just. I would just pray to God and got, you know. But then God never came. So I had a very difficult relationship with God. But then I was on this. Or no relationship, I would say. Then I was on this medicine journey, and I, like, God was there. And I felt God for the first time in my life. And I felt. You know, I'm not a crier, but I felt, like, all the pain that the little girl in me felt as a kid. And I started crying, like, for her. And then I started crying for the pain and suffering in my brother, who had caused me so much pain. But then I, for the first time, saw what he was going through and the pain that he was in. And then my mom.
Do you forgive him?
Yeah. Yeah. No. I forgave everyone in my family after this. But then it just kept expanding, and it. Then I felt the suffering in my mom. Then I felt the suffering in my dad, who wouldn't buy me an ice cream when I was six. And that stem. That was the first day I said I was gonna be a millionaire. And that's what did.
It was ice cream.
Yep.
That's amazing.
I love food. Yeah, it was ice cream. And I said, I'm gonna be a millionaire so I could buy my family ice cream. And. And then the pain. I just, like, started weeping harder and harder and harder. And my bed Was just getting soaked in tear. I didn't even know how much water I could cry out of my face. And I started feeling the pain in, like, every single human being in the entire world. And, like, it was in me. I felt all of it. And then I heard that it was my job to help all of the suffering in every single person in the world, knowing that I never will have the capacity to end it.
Yeah.
And that was my mission on this earth.
That's powerful.
Yeah, it was. It was a lot.
Yeah. I've had a similar situation. I've never been into breathwork until about three years ago, and I had somebody kind of force me into a room.
Was it Jamil? Because that's who did. Did me?
No, it was. Jamil was there, and Jamil was definitely part of it. I was at a mastermind I was part of a couple years ago. And the guy who ran the mastermind, Cody Sperber, he had his wife, Shannon Sperber, at the time. She did breath work. And so she came in, and they were like, pace, come in here. It's like a bonus session. I was like, no, I'm good. I'm gonna catch up on some blah, blah, blah, blah. And they're like, dude, all that crap can wait. Come in here and just try this. Like, please, just try this. And Jamil was there, but he knows, like, that's not my thing, and so he didn't push me, but Jamil was in the room. I had the same similar experience of, like, I felt every part of my body, felt like God was in every molecule. I was buzzing. Like, I felt like, if you touched me. I told somebody after the session, I was like, if you touch me, you're gonna freaking die, because I am full of lightning. Like, I. I just felt, you know, the same thing you felt. And then I encompassed all the pain and suffering in the world. Is really interesting. Similar experience, Maybe not as powerful as what you went through, But I shook for, like, 30 minutes. And Shannon had to, like, rub my back to get me back into, like, being normal. And from that moment, I started having breathwork sessions at all of my masterminds because I realized how powerful it was to get people to open up and, like, get past all the blocks that they put in in front of themselves. And so I can't handle it every day. Jamil can do it every day, but, like, I can handle it once a quarter. But it was so magnificent for me that it, like, really got me in touch with the divine and got me in touch with my Purpose. I love what you said where you're like, my job is to help people in the suffering. Even though I know that I'll never be able to accomplish it, it's still my job. That's freaking great. That's freaking great.
That's why I'll never quit.
Yeah, you'll never quit. And, you know, it is tough because you look at people like, let's say, look at Tony Robbins. Right. We're worth billions of dollars has saved. I don't even know. Hundreds of millions of people from, you know, he's directed them to positive and helped them avoid negative. Hundreds of millions of people. Right. That he's helped. And here he is still at 67, 68 years old. Like, he's got a. He's on a new mission that he's all ignited, like, to. It's crazy. You know, you're similar. You have the same exact thing in you. You'll be doing the same exact thing. But you know what? Tony has a team.
Yeah, he's got a great team.
He's got a great team.
I will.
I know. I know. I'm just teasing you.
Just, it's. It seems it. It gets overwhelming to see where you know, you're going and what, you know you're meant for and all. All that you want to contribute to the world and, you know, I just want to help as many, like, little Hannahs that I possibly can. But, yeah, it's a big gap.
Yeah.
You know, from where you are right now to, like, where, you know, and the journey never ends. But that's the thing is just finding the right people to put in place that you can serve and that can serve you and serve the mission and surviving while you do it. Not running out of money. But you know what? Even if you run out of money, just you learn, you have wisdom, and you rebuild.
If you. If I took all your money, I broke all your revenue streams, I took everything away from you today. Could you build it back?
Yeah.
So get rid of the fear.
Yeah.
Right. I told somebody the other day what financial freedom is to me, is that you can take everything away from me, and I have the ability to make money right now, today. Like, take everything. Take my cell phone, all my connections, take everything away. You could put me in a cornfield in Iowa with only shoes on, no cell phone, nothing, and I, by the end of the day, can make 20 grand. That's financial freedom. Knowing that I could go do that at the drop of a hat, and I have no fear. Then that rolls into the next conversation which people say, if you could, if you knew you couldn't, you could never fail, what would you attempt?
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