A sales expert identifies the most damaging clichés in sales pitches. He says there are hundreds of problematic phrases, but a few top offenders that destroy trust with prospects. Avoiding them changes how people respond to you.
You talk about the 4 words to never say in sales.
Oh, there's a lot more than that.
Okay, well, what are—
there's several hundred.
Yeah, what are the top words to not say in sales?
Be careful. I hear a lot of salespeople in every industry, they're like, well, just to be honest with you, George, or honestly, what I would do is— the problem with saying that is subconsciously you just told them that you're not always honest. Think about it. Well, just to be honest with you implies that you're not being honest all the time. So you're seeding in their brain that you're not an honest person. And does that build trust or lower trust? Lower. See, that's a— so I'd rather be like, hey, just so you're aware, or just so you know. See, doesn't do anything.