Short advice-oriented video about building a business with the end goal (exit/sale) in mind. Speaker emphasizes defining a clear long-term goal (a ‘North Star’), making decisions that align with that goal, and writing a rigorous business plan as if raising investor capital to surface flaws before launch.
Chapters
Best piece of advice I can give you. If you're trying to start a business to sell, you have to start with the end in mind. If you don't do that, it's going to be very difficult for you to build something the right way. The reason being when you know where you're going, then the question just becomes, is the decision I'm making today help me get to that goal? And if the answer is no, you don't do it. But if you don't have a North Star, especially in startup, it feels like you're just trying everything and it can feel like you're drowning. And so figure out where you're going, build the vehicle to get there, and what I would say most importantly, do a business plan. Every time I start a business, I don't want to do one and I force myself to do it. It is so valuable. Build a business plan as if you're going to raise money from investors, even if you don't need to, and go present it to people and let people poke holes in it and give yourself the highest chance of success possible before you launch.