Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

If I Want Something, I Don’t Say, “I Can’t Afford It.” Search ‘Hannah Hammond & Michael Bernoff’

Name: If I Want Something, I Don’t Say, “I Can’t Afford It.” Search ‘Hannah Hammond & Michael Bernoff’
Uploaded: 2026-04-14T00:56:29+00:00
Duration: 27 s
Channel: Hannah Hammond
Description: Hannah Hammond argues that saying "I can't afford it" is a choice, not a fact. If you really want something, find a way to make it affordable instead of…

14 Apr 2026 · 0 min

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0:27

Hannah Hammond argues that saying "I can't afford it" is a choice, not a fact. If you really want something, find a way to make it affordable instead of accepting the excuse. Your circumstances aren't fixed; your story about them is.

If it is something I want to not make up the excuse of, oh no, I can't afford it. It's this isn't my top priority. If I truly can't afford it, it's how can I afford it and what can I go create and what can I change so I can afford it and create the things that you want in your life. People just assume that they can't do something because they're putting that label on themselves. But why can't you? You're not different than anybody else.
It's a lie that they say they can't. Yeah, it's also a lie they say they can. It's all a lie. If you're lying about anything, you might as well make a lie that works for you. And that's one of the beliefs that one of my mentors taught me a long time ago. Everything's a lie. Pick your lie.