Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

If You’re Making $1M And Want To Make $10M Or $100M, What Do You Need To Do?

Name: If You’re Making $1M And Want To Make $10M Or $100M, What Do You Need To Do?
Uploaded: 2026-04-09T00:13:56+00:00
Duration: 1 min 24 s
Channel: Hannah Hammond
Description: In this coaching segment, Hannah Hammond asks how to help a client who earns $1 million annually and wants to reach $10 million or $100 million. Speaker…

9 Apr 2026 · 1 min

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1:24

In this coaching segment, Hannah Hammond asks how to help a client who earns $1 million annually and wants to reach $10 million or $100 million. Speaker B responds that the client must adopt a "delusional" mindset—essentially lying to oneself with bold affirmations—to envision higher earnings. However, he warns that massive, high‑energy action often leads to burnout, especially after motivational events. Instead, he advocates building stability through incremental revenue milestones. The proposed pathway moves from $1 M to $1.5 M, then to $3 M, $9 M, and finally $10 M (or beyond), allowing the client to feel genuine accomplishment at each step. The conversation also highlights the importance of gauging a client’s willingness to pursue these intermediate goals before chasing the ultimate “home‑run” numbers.

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If I came to you and said, hey, I'm making $1 million a year and I want to make $10 million or $100 million a year, what does that conversation look like?
First thing I'd say is you're delusional. And they'd have to say, well, what do you mean delusional? I said, well, how good are you at being delusional? We're gonna have to get good at lying to ourselves. Most people don't realize that if in order to be somebody that makes $10, $20, $30 million a year, you said, oh, I make $30 million a year, you'd be lying. An affirmation would be a lie. In order to get into that delusion, I would sit down and I would really help you build what's called stability of your next step. What I mean by that is massive action typically leads to massive burnout. You go to an event, you get fired up, and they say, oh, take massive action. You go out there, I'm gonna go make a bunch of calls, I'm gonna push myself— you're gonna burn out. What I want you to do is I want you to get to that next step, whatever that is, and I want to build stability from there. So I would work with that person and say, listen, we're going to get you to $10 million. We can get it $20 million, that's not a problem. Most importantly, I want to get you from $1 million to $1.5 million. How fast do you want to do that? And if they're not interested in getting there, we then figured out where the problem exists for most people. Because most people want the home run because it feels good, gives you a dopamine rush. They want to talk about this big ridiculous number, but they've never actually experienced it before. I want them to actually feel accomplished working their way up the ladder. Michael, why would you get a guy from $1.5 that says he wants to make $10,000? Because from $1.5, I'm going to go to $3,000, and $3,000, I'm going to go to $9,000, and $9,000, I'm going to go to $10,000, whatever it is. So my next step is I need to get you stable and comfortable, is. And that's how I work with people.