Now THIS is how you go viral 🔥

Most views don't happen from search. Most views happen from what YouTube recommends to you. So the goal isn't to rank in search. You're just playing checkers. Because best way to show up is after other people's videos and you find people who are in your niche. You look for videos that have done really well for them and then you make your version of that video similar theme title. Don't watch their video, whatever. Their three lessons for success are cool. You make your own. You don't have to copy anything besides the title. And so the point of title is we want to be ranking against other people's videos. Thumbnail is what usually wins the click once we're showing up. So the thumbnail in thought leadership usually combination of a face that we want to have emotion on and then emotional text. The face we want to see the whites of their eyes. We want to have an expression on their face. Ideally not just a LinkedIn profile picture. That is boring. We want it zoomed in for the most part because thumbnails are small on the phone and most consumption will happen on the phone. Face should be instantly recognizable because people are scrolling text. We want to be emotional. People recognize me, then they don't need to know my name. And if they don't know who I am, then saying it's Evan doesn't matter anyway. Most people people thumbnail text. Pretty boring. So an easy eye test is design your thumbnail. Because we design it in Canva or Photoshop and it's like giant and you can see every detail. Drink it way down, take a screenshot of your competitors or whatever your video is going to be called and then put your thumbnail on top and see does it stand out or not.