Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

People Are Too Scared To Do This But It’s The Easiest Way To Actually Go Viral

Name: People Are Too Scared To Do This But It’s The Easiest Way To Actually Go Viral
Uploaded: 2026-06-15T14:15:08+00:00
Duration: 23 s
Channel: Hannah Hammond
Description: Creators fear being unoriginal, but copying viral content from TikTok and Instagram's Explore feed is the fastest way to grow. Instagram's algorithm…

15 Jun 2026 · 0 min

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0:23

Creators fear being unoriginal, but copying viral content from TikTok and Instagram's Explore feed is the fastest way to grow. Instagram's algorithm rewards replicated trends with higher reach and retention, making it the easiest path to visibility.

But something that people are scared to do that everyone that is going viral is doing, and I think everyone should do, is recreating other people's content that has already gone viral. So a lot of people that are growing and getting really big numbers is because they're seeing a trend on their For You page or their Explore feed that has already gone viral and they're recreating it. And Instagram has a way of knowing that the algorithm has already picked up on content like that. Users like it, so they know they're going to have more retention on the app.