Hannah HammondFounder & CEO, HB Capital & The Firm RE · CEO of HB Capital | Helping CRE Developers & Investors Fund Deals Nationwide | Host of The Hannah Hammond Show

So Many Of Us Become Entrepreneurs For The Same Reason | Just Search Hannah Hammond & Brian North

Name: So Many Of Us Become Entrepreneurs For The Same Reason | Just Search Hannah Hammond & Brian North
Uploaded: 2026-03-02T19:50:43+00:00
Duration: 3 s
Channel: Hannah Hammond
Description: In this interview segment, host Hannah Hammond asks guest Brian North about the specific incident that motivated him to become an entrepreneur. Brian…

2 Mar 2026 · 0 min

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In this interview segment, host Hannah Hammond asks guest Brian North about the specific incident that motivated him to become an entrepreneur. Brian explains that his driving force was a deep fear of being broke, rooted in childhood experiences of financial scarcity. He recounts how his mother would often tell him they couldn't afford things, preventing him from buying candy, pizza, or other small joys. He also mentions a vivid memory of his father refusing to buy him an ice cream cone when he was seven. These anecdotes illustrate how early deprivation shaped his determination to pursue entrepreneurship as a way to secure financial stability and avoid the pain of poverty.

What specific incident drove you to become an entrepreneur?
For me to become an entrepreneur was fear being broke. Anytime I asked my mom if I could have anything as a little kid, she would say, I can't right now, Brian. I'm broke. So I knew that that word meant that we didn't have any money. Not having any money meant that I couldn't go get a candy bar or I couldn't get a piece of pizza. All the things that give you joy when you're a kid, you know what I mean? Yeah. For me, it was. My dad
wouldn't buy me an ice cream cone when I was seven.
It's that simple. And I watched my mom cry. I mean, single mom. We were probably homeless three times, you know, in my childhood. Homeless meaning we didn't have a place to go, that we couch surfed our way through the world until we found permanent housing again. I was the oldest, my sister and I. And I was male. And the only males that came into my mom's life sucked. And so for me, it was like I learned how to be a provider protector unnecessarily at a very early age. I owned it as a child, right? So, like, internally in my body, it was like, add those pieces up. Broke doesn't get you anywhere in life and keeps you from having the things you want. It creates tears. It makes it so you don't have safety and security. I was in sales from a very early age, maybe my mid-20s, that I realized that a percentage of something off of a higher asset class made you more. So If I made 1% on $100,000 car that I was selling, which I worked in the car business, Mercedes Benz, I made 1,000 bucks. If I got 3% of a $500,000 house, I made 15,000 bucks. It was like, I'm going to go do that. I was in survival mode. I was trying not to be broke. I was trying not to be homeless. If it's eat what you kill, I'm a good hunter.