The Truth About Creating A Brand 👏

What does it mean to build a brand to you, and where have you applied that within your business to make it different and unique compared to, like, other people in your industry?

Creating a brand is creating a very distinct identity that resonates with your target audience and it will repel your not target audience. And I wrote a poem when I was really young. I said, love me, love me not. I'm fine with either way, because if one's loved by all, they'd be a soul of gray. And so I always just lived very authentically true to myself. I think in my business, it's helped me a lot because my clients know that I have their best interest in mind. I just think it's so much more than a logo and a color scheme and like what you were saying. And I found that just being super authentic and bold and not just authentic in the good times, but authentic in the in the mud, is where the true connection comes. So just being authentic has been the biggest impact of my business.