Short YouTube interview clip (Hannah Hammond interviewing another speaker) about how to grow large social-media followings. The core advice is that creators often recreate other people’s already-viral content (matching trending audio/phrasing), and platforms detect those patterns and are more likely to amplify reposts because they expect higher retention and engagement.
Chapters
For somebody who's looking to grow a large social media following, like in the hundreds of thousands or millions, what is your advice? To truly set yourself apart and build and grow at a large pace, like, for instance, myself.
Something that people are scared to do that everyone that is going viral is doing and I think everyone should do is recreating other people's content that has already gone viral. So a lot of people that are growing and getting really big numbers is because they're seeing a trend on their for you page or their Explore feed that has already gone viral and they're recreating it. And Instagram has a way of knowing that the algorithm has already picked up on content like that. Users like it, so they know they're gonna have more retention on the app. Therefore, if they feel like that matches up using their AI, machine learning, you know, similar trending audio, the similar things that they're saying, then they push that out and it goes viral.